A was auctioned for R $ 78,400 on February 15. The detail: He didn’t even use the uniform in the minutes that was on the field. Now, another game uniform is in the event. A few days of the hammer being beaten, already has bids over R $ 34,200.
It is just an example of the high expectations caused by the athlete’s return, a Santos bet to increase their visibility and collection with sponsorship.
Since the star returned to Brazilian football, the Vila Belmiro club has closed new sponsorship with the retailer Havan and recorded the highest monthly growth of followers among Brazilian clubs in February: 7.1 million new followers on social networks, according to Ibope Repacom. It is the largest increase in a single month registered by a Brazilian club to date.
According to the MatchWornshirt platform, which operationalized the auction, the shirt was bought by a Mexican in a 53 -throw event. The shirt was used by the player only while in the reserve bench in a match against Botafogo-SP, for the Paulista Championship.
The athlete’s signature model is called by the “Match-Issued” website, game-prepared but unused shirts.
On the same site, another crack shirt, which is used in the game against Inter de Limeira and also signed, is being auctioned at a bid of $ 34,268, with 33 registered proposals.
