The Brazilian film “I’m still here“, Directed by Walter Salleshas gained international notoriety and excelled in the race to Oscar. Production, which tells the story of Eunice Paiva, has attracted attention not only for its artistic quality, but also for its successful disclosure strategy
Cyntia CrossedESPM’s film and audiovisual teacher, highlights the importance of international distribution for the success of the film. “International distribution is fundamental for the academy’s voters to be able to see the movie,” he said.
She also points out that the campaign was centered on the quality of the work and the emotional involvement of viewers with the story of Eunice Paiva.
The path of “Oscar to the Venice Festival, where he won the best script award. Then the film toured a festival circuit in the United States, culminating in the Golden Globe award. Botted emphasizes: “This golden globe is fundamental for us to build the strengthening of Fernanda Torres’s image within the United States as a great actress who speaks of Portuguese.”
The film’s promotional campaign is considered by begging as “the best campaign ever made by a Brazilian movie”. Walter Salles held several sessions where he discussed the film with the public, contributing to increase his visibility. This promotion strategy was decisive for the film’s nomination and recent awards.
The success of “I’m still here” shows the importance not only of artistic quality, but also of an effective disclosure strategy for Brazilian productions to achieve international recognition. The film’s trajectory serves as an example for future national productions that aim for success beyond the country’s borders.
