Amid polarization between pockets and petistas, the disclosure made by PL highlighting the presence of representatives of the main big techs (, and Tiktok) in its communication seminar was explored in networks both to exalt opposition, as opposed to government positions and to criticize platforms.
In the case of the goal (owner of, Instagram and WhatsApp), however, at the same time in the company offered a training at the event organized by PL, the former president’s acronym, also scheduled a workshop with the PT, the party, the current president.
The PT, in turn, canceled the date initially scheduled for February 17, according to its National Secretary of Communication, Jilmar Tatto, told the Sheetdue to the party’s anniversary, which took place the same week in Rio de Janeiro.
From companies, Meta and Google say they have training for different actors, including parties, for years.
Both, however, did not report how many such training performed with party acronyms. The intention of these events, in general, would be to explain the tools of each company and its main rules.
“Training with political parties with presence at the National Congress have been a recurring part of our work for many years. We offer these meetings to enable their teams about good practices on our platforms,” the goal told the report to the report.
Google also said that over the last few years, “has taught training for organizations across the country, including political parties from all fields, public agencies, companies and entrepreneurs.”
Although there is no impediment in disclosing the training, the wide advertising that was given by the PL is not customary.
In a post about the seminar, which took place in Brasilia on February 20 and 21, the secretary general of the acronym and senator, Rogério Marinho (RN), said the event was going to “gather party leaders across the country, including experts and Big Techs representatives, to align and strengthen the communication of the caption.”
Also the federal deputy (PL-SP) highlighted “the presence of Big Techs experts” while his father stated that the event was important for learning “techniques of good communication” so that the PL can “face those who do not want freedom of expression”.
As, PL internal material even announced in an internal statement, with the big techs consisting of “partners”. In the version widely released on the pages of party politicians, the term was replaced by “participation.”
owner of an expressive YouTube channel on the right, countered participation to what he called the Lula administration’s attempt to want to “censor social networks” – as the right refers to the projects that.
“I don’t understand anything, Brazil’s largest party communication event. Meta, Tiktok and Google participating in the PL Communication Seminar,” he said. “The year 2025 is very crazy. You will agree with me, this is not that trivial.”
A recent episode that ended up weighing against companies in the public debate was in January, after being invited by the (Attorney General of the Union).
Organized by the agency in response to the announcement of, the context of the meeting, as well as negative for companies, was being linked to measures taken by one of them.
The goal performed in 2021 ten individuals with parties and has others scheduled for 2025. Last year, organized one, before the official start of the campaign, open to all parties and candidates.
The content of sessions training with each party would individually follow a line quite similar to that offered at the time, whose presentations are.
Among the topics covered are the company’s community standards, which contains what is or not allowed on its platforms, best organic action practices (such as responding comments from followers), as well as instructions on advertising.
In the case of Google, according to the interlocutor, the training proposal is undergoing ways of using the company’s search tool, as well as explaining how to make commands on the artificial intelligence platform called Gemini, in a format that would be more focused on party communication professionals.
Tiktok, in turn, has in its rules specific limitations for accounts classified as, which includes ad restriction and participating in monetization resources.
According to Sheet He learned, the company offered to parties the opportunity to hold this type of meeting, such as PL, before last year’s elections.
