The cost of living in Portugal is increasingly and when it comes to shopping, many Portuguese are hunting for promotions to spend less money. Still, at the end of 2024, a study was published that confirms the existence of the promoting phenomenon in Portugal. This means that consumers are spending more at the supermarket, although they think they are taking advantage of more promotions.
In October 2024 a study came out involving a sample of 1,685 promotional leaflets of 13 large retail chains in Portugal between January 2022 and June 2024 and more than one million articles. The results of the analysis indicate that the Portuguese are spending more money on supermarkets, although they consider that they are taking advantage of more promotions.
According to the Centromarca Director General, Pedro Pimentel, consumers are increasingly concerned about prices paying for purchases due to the decrease in purchasing power. “The pressure around this factor leads to communication strategies increasingly centered on discounts and promotions, which requires extra attention on the side of consumers,” says Pedro Pimentel to the same source.
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It is precisely for the Portuguese not being ‘deceived’ by promotions, which becomes urgent to increase “consumer financial literacy”.
The “light 3, pay 2” promotion can lead to deceit
There is a particular promotion that is usually in force in several national supermarkets and can create a savings illusion when it is actually spending more money. We talked about the promotion “Light 3, Pay 2”. If you actually require three units of the product in question, then you may be saving by taking advantage of the promotion.
The same cannot be said if it needs only one unit and end up taking three, just because it is a promotion in force. It is that in this case you will be taking three units of the product and paying two, when you only need one. This means that it will be paying twice as much as it would pay if I only bought the amount you needed.
In addition, products that are included in many of these promotions are close to the expiration date, so it may no longer go in time to consume them in full.
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