Men around the world feel that they are being asked to do a lot to support women, despite the fact that they benefit directly from women’s prosperity.
A survey of more than 24,000 people in 30 countries revealed that 57% of generation Z men felt that their nation had “gone so far in promoting the equality of women who were discriminating against men.”
Six out of 10 generation Z men also said they were being asked to do a lot to support women, with 28% adding that a father who stays at home to take care of their children is less man than those who are going to work.
In general, generation Z had more extreme views on its role in creating an egalitarian society than any other generation. For example, only 12% of Baby Boomers agreed with the statement that parents who stay at home mean they are less men.
Similarly, less than half of the Baby Boom generation men (43%) told the study – conducted by Ipsos UK and the Global Institute for Women’s Leadership of King’s College in London – that they were being asked to do a lot to support equality.
Strangely, Generation Z men were more likely to describe themselves as feminists than other generations, with 32% agreeing with the statement. Similarly, 32% of generation Y men said they were feminists compared to 29% of generation X men and 28% of baby boomers.
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Overall, however, 62% of men in countries such as US, Australia, Britain, Canada and Japan said that achieving gender equality is of personal importance to them.
“It is essential to promote a growth mindset, reinforcing the idea that gender equality can benefit everyone,” said Professor Heejung Chung, director of the Global Institute for Women’s Leadership at King’s College in London. “We are still committed to demonstrating how the advance of gender equality improves the lives of men and women, strengthens society and drives business success.
“Despite divisive headlines, our research points out that most people – including men – still agree that achieving gender equality (…) is important to them personally. Many problems we face are shared, and all genres can and should come together to face the challenges we face as a society, because only joining our efforts can we face them. ”
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Women increase the cake from wealth, shows study
The notion that women’s prosperity benefits everyone is not only a social argument – there is also a clear economic advantage.
A survey released this week by Bank of America found that the difference in the average growth of annual income between men and women is falling – to 4% by the end of 2024 compared to 6.5% in 2022.
This, along with the imminent “great wealth transfer”, led the second largest Bank in the United States to conclude that women are positioned “to be the main drivers of economic growth. However, this does not occur at the expense of men. As wealth increases, women’s prosperity will help ‘increase the pie’ of total wealth, expanding opportunities at all levels. ”
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Explaining its conclusion, Bofa Taylor Bowley economist wrote that $ 54 trillion will be transferred to surviving spouses in the “major rich transfer” – 95% of which will be women. In addition, another $ 47 trillion is expected to be for women in younger generations who inherit wealth.
“Half of all US wealth is detained by Baby Boomers and these inheritances are already being passed on,” Bowley wrote. “The result: women will soon control more money than ever-and the way they use this money is expected to have a profound impact.”
About the gains, Bowley continues: “Women today are more polite than ever. The result is that women are entering the workforce at higher levels, have higher career aspirations and expect higher wages. In addition, women today are getting married later, having fewer children and more of them are staying in the workforce after having a child. ”
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But women are not just gaining more and longer, they are becoming more powerful consumers: the growth of women’s spending on necessary and discretionary items has exceeded men for most 2024, show Bank of America data – although it diminished from peak in 2021.
“As women gain more available income, this will probably increase the demand for products that were less valued in the past,” adds Bowley. “Richer populations can also generate more demand for e-commerce and logistics (including online purchases and home delivery), personal services and home care (…), however, these expenses need not occur at men. As women become richer, it helps to ‘increase the pie’ of total influx, expanding opportunities for everyone. ”
Originally Posted by Fortune.com
