The arrangement of products within supermarkets follows a commercial logic that influences consumer choices. The way articles are positioned in supermarkets can determine that products are cheaper, expensive, easily found and which require the highest demand from customers.
Lower and Higher Shelves
The cheapest products are often placed on the lower shelves, explains the. The most well -known and most cost -effective brands are eye level, while the most economical options are below. Some cheaper alternatives can also be positioned on the upper shelves, making their immediate visibility difficult.
FINAL OF THE SILVERS
The ends of the shelves, known as promotional islands, are used to highlight certain products. However, these highlights do not always correspond to the cheapest articles. Promotions can be used to attract consumers, but comparison with other options available on the main shelves may be necessary to confirm that the price is advantageous.
Less visible zones
Within supermarkets, cheap products may be distributed in less visible places, requiring more close demand from customers. Own or generic items are often placed among products of known brands, making their immediate identification difficult.
BRAND STRATEGIES
Brands pay for your products to stay in prominent places. This strategic positioning favors higher price, leaving the most economical options in less affordable places. This factor contributes to consumers often opting for more expensive products without considering more affordable alternatives.
Importance of price comparison
To find cheap products in supermarkets, it is recommended to compare prices per unit or per kilo. This analysis can reveal significant differences between similar articles, helping consumers identify the best choice.
Influence of the supermarket layout
Supermarkets are organized to encourage impulse purchases. Essential products are often distributed throughout different areas, forcing customers to travel the entire space. This provision increases opportunities to purchase additional products that may not be on the initial purchasing list.
Differences between own brands and known brands
Cheap products often include supermarket marks. These options are generally more economical than known brands and are mixed on the shelves, requiring more detailed research to be identified.
Impact of promotions
Promotions may be an opportunity to purchase products at lower prices, but they do not always represent the most economical option. Comparing prices and checking the cost per unit can be an effective strategy to ensure the best choice.
Also read:
Location of essential products
Items such as milk, bread and other first -need products are often positioned at the bottom of the store. This method causes customers to go through other sections before reaching what they are looking for, increasing the possibility of additional purchases.
Differences between supermarkets
Each supermarket chain has its own organization strategy. However, the general logic of product positioning follows similar patterns, especially the more expensive products and a less obvious placement for economic options.
Techniques for finding the cheapest products
To find cheap products in supermarkets, consumers can adopt some strategies, such as analyzing the entire shelf, checking the price/quantity ratio and exploring different sections of the store.
The Role of Consumer Psychology
The arrangement of products within supermarkets is based on consumer behavior studies. Elements such as lighting, color and disposition of shelves are used to influence purchase decisions.
The way products are organized in supermarkets directly influence consumer choices. Knowing these strategies can help identify cheap products and make more conscious shopping.
Also read:
