Notice this Monday (10.mar) informs that technology and digital business areas are now together in the vice presidency of platforms
It made a statement to the market on Monday (10.mar.2025) announcing changes in its organizational structure. He unified the vice presidents of platforms and businesses and released the names of new executive directors, one of them with experience in launching Kindle and Alexa at. Here’s (PDF – 177kb).
Vice Presidencies of Platforms and Business will be unified and commanded by André Fatala. Previously, he headed only the vice presidency of platforms.
The vice-presidency of business was occupied by Eduardo Galanternick, who will contribute to the transition process. Galaternick worked on the growth of e-commerce (digital trade) from Magalu, which jumped from $ 2 billion to $ 46 billion in the last decade.
The vice presidency of platforms will have Ricardo Garrido as executive director of Marketplace. He will be responsible for the 3P digital commerce area – sales made by third parties on the platform. Garrido worked 9 years at Amazon Brazil, where he was responsible for important releases in Brazil, such as Kindle and Alexa and implementation of marketplace of the American retailer here in the country.
Magalu also announced Marielle Paiva as director of Growthalso under the umbrella of the vice presidency of platforms. It will be responsible for the growth of the customer base and the optimization of investments in marketing and conversion. Before, I had worked at E.
Flight plan
GARRIDO will command the commercial, developmental areasotherwise (sellers), advanced analytics e magalu entregas do Marketplace. It will also incorporate the technology team focused on the platform. House silver, Daniel Vincenzi assumes as Cto (Chief Technology Officer) or technology director of Marketplace.
Magalu informs in the statement that it will now have two strategic vice presidencies. In addition to platforms, there is also retail and logistics, led by Fabricio Garcia.
Changes in Magalu go towards a more automated process trend by softwareespecially with the new models of algorithms and IA (artificial intelligence).
Fatala is a data processing technician from (São Paulo State Technical School). He started his professional career in 2000 in the submarine as a developer. It is Doctor Honoris causa in Software Engineering from.
It has been in Magalu since 2010. He has become a vice president of platforms in 2020.
Magalu segments sales in 2 large groups:
- 1p – “First party”, Or 1st part. It is a direct sale of company products from its own stock. Magalu controls the entire logistics process;
- 3p – “Third Party”or 3rd part. In this case, the platform is used as a sales center (marketplace) that makes room for other companies or salespeople, the “sellers”.
The vice presidency of platforms and business will take care of the 3P, while the vice presidency of retail and logistics is the organization of 1P in Magalu.
Read below how the presidency and vice presidents were until Sunday (9.mar.2025):
Read below the presidency and vice presidents after the advertisement of Monday (10.mar.2025):
Trade in Magalu
As vendas do magalu R $ 15,497 billion In the 3rd quarter of 2024, with growth of 4.5% over the same period of the previous year. Of the total, were R $ 4.5 billion of physical stores and R $ 10.993 billion from e-commerce.
The gross recipe added R $ 11,166 billionup 5.6% compared to the same period of 2023. The company’s adjusted net profit R $ 70.2 million. Loss of R $ 143.4 million in the 3rd quarter of 2023.
Magalu has 1,245 stores, according to its balance sheet from the 3rd quarter of 2024. This number was reduced by 58 by 1 year. There are 1,015 conventional and 230 virtual stores. The company will disclose the financial balance of the 4th quarter on Thursday (13.mar.2025), after the closing of the market.
