Cimed announced, on Tuesday (11), the player Neymar Jr. as the new ambassador of the Lavitan Hydration line, brand of vitamins of the pharmacist.
The partner with the player will include the dissemination of brand nutrition products such as isotonic, Lavitan effervescent and Lavitan Drops all Lavitan.
“The new line is expected to further strengthen Lavitan’s presence in the market, contributing strategically to revenue range of $ 550 million by 2025,” says Cimed in a press release.
Part of the new line strategy, in partnership with the player, includes the launch of limited product editions, exclusive activations and remarkable presence in sporting and entertainment events.
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Cimed’s bet is to build an aspirational community, with the help of the image of.
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“Having Neymar as Lavitan’s ambassador is an important step in building an even more connected brand to the well-being, performance and healthy lifestyle it represents. Neymar is a global icon, with a presence that transcends the sport, and we are very excited to have it by our side, showing the public that health and performance are part of everyday life, inside and outside the fields, ”says João Adibe, CEO of Cimed.
According to the newspaper Folha de São Paulo, the contract with the Santos striker lasts three years and his presentation, on the eve of, includes taking the player to the Brazilian capital in an aircraft with the same visual identity as the Neymar Lavitan bottles.
The company explains that the entry of the Lavitan brand in the nutrition category is a strategic bet, driven by the growing demand for products focused on well-being and health improvement. “Functional hydration, an essential part of this movement, is on the rise: the isotonic market has registered a 22% advance in the last year, while the sports market focused on sport has grown 48%,” says the company.
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According to data from Scanntech, the segment already moves about 200 million annual units in the country – the equivalent of a product per Brazilian.
“The nutrition category is in full growth and Lavitan comes to revolutionize this market, offering innovative, affordable and disruptive communication products. This partnership with Neymar reinforces our commitment to bring health and quality of life to increasingly Brazilians, while we follow firm in our growth plan to reach $ 10 billion in revenues by 2030, ”adds João Adibe.
The expansion is part of Cimed’s New Age project, which aspires leads the company to revenues of $ 10 billion by 2030.
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The pharmacist is sponsor of the Brazilian team and the club of Minas Gerais Cruzeiro.
