Precursor among US allaps with operation in Brazil, the NBA should not, at first, bring basketball games to the country. In the coming years the local office strategy is to aim at content and events linked to lifestyle associated with the league.
It was the executives of the company in Brazil who created 13 years ago, a. The model was exported to countries such as Paris, Abu Dhabi and Mexico City and is treated as a reference in the brand internationalization process, one of the NBA priorities.
Revenues from other countries have become increasingly important in the league growth strategy, NBA’s associate vice president, Fabio Laudisio, points out. “I would say that for all great alloys, whether NFL, Premier League or other.”
But strategies may vary. Unlike NFL, the NBA does not intend to bring matches to the country. “We have a focus to broaden live experiences and expand and grow our digital platforms,” says Laudisio.
The projects, however, are not yet defined and can be both events and exclusive content, channel bets for the engaged audience. Since 2023, the NBA closed partnerships with Podcast Podpah and produced the “Na Estrada” program with influencer Fred.
“They have things like a 20 -minute web series, for the core fan who likes to see the details. And we have shorts, which are videos highlightswhich is for a more casual fan. So this is one of the goals, ”says the executive.
Continues after advertising
In Brazil, the NBA calculates that it has 54 million fans with a young and engaged profile. It is precisely the cut that has attracted national brands as sponsors – money that goes directly to the pocket of the franchises that make up the league.
In 2024, NBA Brazil. This year, some of them leave the partnership, but new companies must maintain a similar number. So far, Sportingbet’s betting house and the Emirates airline have been announced.
“For us it’s not quantity, it’s quality, so we prefer to have fewer partners, but partners who think in the medium and long term and who are with us to tell a story,” says Laudisio.
