Courtesy / Choice of Consumer / APESPE
Almost half of consumers say that most of the time, compare prices before moving to a purchase.
Saturday, March 15 ,. Time to make some balance sheets, realize some habits.
A study conducted by the choice of consumer focused on the consumer trends of the Portuguese: price comparison, which products or services are most consumed and the evolution of purchasing power over the last few months, for example.
A food It is the sector that is at the top of the most consumed products or services, with 31%. Behind they are Clothes and Footweare Health and well-being (20% each).
O purchasing power It is equal to what has been in recent months to 47% of respondents. 26% replied that he has less money, 15% says he has a higher purchase power.
There is still a slice of 12% of consumers who complain about a much smaller purchasing power; Some of the respondents have even been difficult to maintain their consumer habits.
Almost half of consumers (48%) says that most of the time, compares prices Before you advance to a purchase.
5% only compare prices when higher values are at stake. 2% rarely compares prices, 1% never do so.
Among those who compare prices, the study wanted to realize how long consumers spend on this task: 42% spends between 5 and 15 minutes Before you buy. It is a balance between analysis and speed in the decision, reads in a statement sent to ZAP.
Practically one third of respondents (30%) spends twice the time: they are more careful and take 30 minutes comparing prices. Only 13% dedicates more than 30 minutes.
At the other extreme, there are 14% of respondents, who take less than 5 minutes to decide. And there is still 1% that Never compare prices.
At this time of analysis, 33% enter sites of comparators price, 23% visit physical stores and 21% enjoy the leaflets Promotional.
Almost half (48%) of participants use these promotions Often, but only when you really need a particular product: 33% tries to enjoy discounts whenever possible.
