Brazil is experiencing its lowest unemployment rate in the historical series of 6.1%, and the search for talent is a challenge among companies. Therefore, different and flexible benefits, such as business life insurance, enter the list of the most desired and attract professionals.
Proof of this is the survey conducted by the startup specialized in flexible benefits. It reveals that 38% of generation (Z) and 34.8% of generation (Y) professionals say they prioritize flexibility in the benefits offered by companies when accepting a work proposal. Fronts such as meal vouchers, medical care and life insurance are among the most valued.
In addition, for almost half of Brazilian workers (46.4%), the benefit package appears as a key item when accepting a work proposal, according to a survey conducted by.
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The survey also identified that the “financial benefits”, which bring together insurance and pension with counterpart from the company, appear as crucial to participants (46%) seeking new employment, especially for those who have dependents (48%).
Collective life insurance live moment of expansion
According to, less than 20% of the Brazilian adult population has access to some type of life insurance coverage, and most of this total (58%) is in the collective modality, offered by companies. Thus, companies tend to be a way to bureaucracy workers’ access to life insurance and reinforce the importance of culture and protection.
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The adhesion movement has been gaining strength. According to (Fenaprevi), based on data from the Private Insurance Superintendence (SUSEP), group or collective life insurance raised R $ 15.6 billion in awards by 2024, 5.6% more than in 2022 and 31% higher than 2019.
Dol growth can be justified by the multiple product performance. After all, in addition to ensuring the protection of employees and family members, it can also contribute significantly to that of companies and is a tool used to mitigate risks, facilitate and ensure business continuity, especially in family businesses.
Managing a business in Brazil is a constant challenge, especially in a volatile economic scenario. To ensure the continuity and growth of companies, it is essential to adopt planning strategies that protect both business assets and
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In this context, business life insurance presents itself as an essential solution, offering employee safety and stability, which contributes to a healthier and more productive work environment.
By investing in protective solutions, companies not only reinforce their credibility and confidence with the team, but also build a solid foundation to grow sustainably and competitively in the market.
Now, let’s get to know how this type of resource can help with companies both when used in life and at times that beyond our control. Follow.
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With the, there are specific coverage for partners or strategic employees, which ensure protection in the event of unforeseen events, avoiding negative impacts on the company’s financial results.
It is also possible to prevent unexpected expenses as insurance hiring emergencies, such as the absence of an essential employee, generating high expenses and shaking the budget. Finally, there is the appeal with employees to have an alternative benefit for an affordable cost.
Attractiveness to the labor market and economic planning
Among the arguments for hiring business life insurance in companies are employee’s emotional and financial security and the impact on turnover. In addition, a sense of belonging and loyalty is created among employees. The competitive differential is in positioning the company as an organization that values workers, attracting qualified and committed professionals.
The combination of efficient financial management and the offer of alternative benefits creates a more stable and safe corporate environment for both business and people who work there. Specialist in insurance, the largest independent insurer in Brazil with acting in, and, argues that investing in business life insurance is more than a strategic decision, is a long-term vision demonstration and care for the financial sustainability of the business and the well-being of those who are part of it.
