A Nvidia signed a partnership with Brazilian startup Doris to integrate your artificial intelligence -based digital dressing room with the technology giant’s official store. The tool allows consumers to see realistically how clothes will be on the body before making an online purchase, eliminating questions about size and fit. The announcement was made this Monday (17).
The official premiere of the partnership will take place at GTC 2025, NVIDIA’s main event, where visitors will be able to test technology in an interactive totem and even digitally try the iconic black jacket used by CEO Jensen Huang. After the event, the solution will remain on display at Nvidia’s store and will be installed at the company’s headquarters in Silicon Valley, as a practical example of AI use in retail.
Developed over four years by a team of 70 AI engineers and experts, Doris’s virtual tasters has been created with owner technology, according to the company. With an initial investment of US $ 20 million, the solution is already present in Brazilian retail and stands out for offering practicality in both physical stores and e-commerce.
In stores, the customer can insert their height and load a photo in the app to view the fit of the pieces. There is also the option of using an interactive totem with the same functionality. In the digital environment, the tool allows users to try clothes virtually before purchase.
The technology developed by Doris is the world’s first general AI capable of showing different sizes and combinations of clothing in a digitally recreated body. The system, which offers assertiveness between 96% and 97%, also significantly reduces brands return rate, benefiting both consumers and retailers.
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In addition to partnership with Nvidia, Doris has expanded its technology to other markets. At Qatar, the startup has signed an agreement with the Abuissa group to implement the digital taster in shopping malls in the region, offering more privacy for women who prefer to try out clothes virtually.
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In Brazil, brands such as Aramis, Reserve, Vans, Decathlon and Track & Field have already adopted the solution. Nike is also testing the tool in its physical stores, allowing customers to view parts through QR codes or totems.
Doris CEO Marcos de Moraes told O Globo newspaper that the idea for the digital tasters came from the perception that traditional e-commerce has a low conversion rate, with only 2% of fashionable visitors completing a purchase. He also stated that the high rate of returns represents a problem for both brands and consumers, and that Doris’s technology has the potential to transform this dynamic.
Now, the Doris It seeks new investments to accelerate its global expansion and improve its technology. The company intends to turn the digital tasters into a smart fashion assistant, capable of suggesting custom looks combinations for each user.
