That football is a national passion, everyone knows. But the maxim gains literal sense with a data that shows how attached to the Brazilian clubs in the country. Research done by the consulting of branding TM20 and Brazil Panels, at the request of the Infomoneyhe identified that 57% of fans in Brazil do not have a gringo heart team. And among those who assume cheer for some team abroad, Spanish teams have preference.
The survey listened to 2,000 people in the last month of February. Of the total respondents, 19.6% say they cheer for Real Madrid. Barcelona, in turn, has the support of 14.3% of respondents. Other teams were also cited by a small percentage of Brazilians, such as Manchester City (favorite 3% of survey participants) and Paris Saint-Germain (with the support of 2%).
Ivan Martinho, Professor of Sports Marketing at ESPM and author of the book Patrocina! He says that the younger audience, the greater the chance of connecting to international teams.
“When Ronaldinho Gaucho played at Barcelona, there was not so much content about the team here in Brazil.
According to him, foreign teams gain appeal with matches being broadcast on closed channels and streamingand also by providing more content on social networks for a generation that no longer has patience to follow 90 minutes of play.
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TM20 and Brazil Panels survey participants, in turn, have a more mature profile. Interviewed between 18 and 34 years old correspond to 21% of sampling. And only 19% answered that they prefer to watch the heart team games on pay -TV – 57% have not yet giving up accompanying the matches on open TV.
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Vascaínos cheer more for the gringos
Vascai are the ones who cheer the most for foreign teamspoints the survey. More than half of Cruzmaltinos heard by the survey said they support some club abroad and 26% are on the Real Madrid side. The team also has the preference of Corinthians (17%), Flamenguistas (21.4%), Palmeirenses (18%) and Athletes (16.5%).
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On the other hand, 19% of the Sao Paulo fans who participated in the survey claim to cheer for Barcelona, while 16.3% answered Real Madrid. The Catalan team also has the preference of 23% of the gremistas, although almost drawing with the 20.7% they cheer for the merengue club.
“Brazilian teams, in turn, are very few who have a well -established project of internationalization,” says Martinho.
“We still can’t export our football, except for the national team. [O estrangeiro] You have to know a lot of Brazilian football to know who is São Paulo, Corinthians, Flamengo ”, he adds.
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BRAZILIAN HISTORY
Real Madrid recently became the team with more games in Champions League history, the largest club tournament in Europe. Throughout its career, the Spanish club bet on heavy Brazilians to compose its cast: Ronaldo Phenomenon, Kaka and Roberto Carlos have already passed the team.
Currently Vini Jr., Rodrygo, Éder Militão and Endrick play for the club.
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At Barcelona, where Ronaldinho Gaúcho, Rivaldo and Neymar, The highlight today is striker Raphinha. Recently, he hit the 47 goals mark by the Catalan team, equaling the feat obtained by Ronaldo Phenomenon in the late 1990s.
“Barcelona has social networks in Portuguese, Real Madrid have projects here. La Liga has a delegate in the country working on the construction of Spanish football in the Brazilian market,” says Martinho.
The specialist in marketing Sports also notes that this is not an exclusive movement of football. “NBA and NFL also have pages in Portuguese, with millions of followers.
