Hyundai Kona, whose name was exchanged in Portequal to Hyundai Kauai
Named a pet is always complicated. To a child? Not even talking… but giving a car name is not easy either.
First, in the case of Portugal, our phonetics is always “plotting” (or, in other cases, to help) marketing departments.
One of the recent examples was what had to change its name in Portugal to Kauaibecause the name resembles one of the names commonly used for the female genital organ.
But the same thing happened. In Spain, Mitsubishi had to change the name of Mitsubishi Pajero For Montero, for the word chosen for the Japanese house jeep in Spanish means “a masturbated person.” THE Chevrolet Nova also had problems with Our brothers. It was enjoyed for decades, after being spread that the name “new” translated “no va” – in Portuguese, “won’t”.
In Norway, the Honda pussy It was changed by jazz – a name later adopted throughout Europe – because the original name means vagina in the Norwegian language.
Cases like this are proof that choosing a name for a car is much more complex than what you think.
Some car manufacturers choose the easier way and give their cars names alphanumeric.
For example, Mercedes-Benz appoint your cars by class, A a S. The s class originates in the German word special classwhich means “special class”. But in the middle, there are also three letter names like Gla, GLB… BMW, in turn, uses an identical technique.
Art, common sense and legality
HAS , Jessica FiniAmerican Honda’s assistant vice president of communications, explained that the company holds meetings of brainstorming With the main members of product planning and other marketing executives, communications and sales a few years before the launch of a new vehicle.
Once the list of names of brainstorminga vote and a new poll with the main name choices. Then the three more voted names are delivered to the legal department For antecedent verification, which means they have the task of making sure other brands do not use them or have them in reserve, and check if the word has no negative meaning in another language.
Fini explained that Honda’s words usually have a meaning.
The prologue (prologue), for example, is the manufacturer’s first electric vehicle for the mass market. Passport SUV is an adventure car, as passports are associated with adventures. Honda also has some acronyms, such as CR-V: Comfortable Runabout Vehicle.
The names of Hyundai – whose (car) Kona has given problems in Portugal – are centered on performance. Online and N models, for example, tribute to Hyundai’s Namyang Research and Development Center and the Nürburgring runway, highlighting precision engineering.
Elijah KimManager for Hyundai Market Detection and Research -whose (vehicle) Kona gave problems in Portugal -explained to the popular Science that “the strategy of attributing names to vehicles is a carefully elaborate mix of geography, symbolism and innovationdesigned to evoke an emotional connection with drivers ”.
“Many models are inspired by real-world places, such as Santa Fe, Tucson and Theneach reflecting a sense of adventure and lifestyle. With each name, Hyundai is not just marking a car – it is telling a story, shaping the way drivers perceive and relate to their vehicles, ”he added.
