The proposal seemed as irresistible as my desire to buy my first car: 50 times without interest and no entry and that’s it, there I was with the key of my Fiesta 0km.
And also with my first major debt in the back.
The installments ate half of my new and newly graduated journalist salary, and soon I was unable to pay them.
What did I do? What I knew how to do as a journalist: go after information.
I searched the internet, found a free site and started consulting it frequently.
It was 2005. O. Infomoney He celebrated five years of life and won a young reader who had no idea that, 18 years later, he would become his CEO.
I confess that much of what I saw on that site seemed to me to be something of older people, serious and with money – which was not my case, definitely.
I did not understand many acronyms, indexes and numbers that appeared on the screen. But the site could answer my questions and help me with what I needed.
And gradually translated that soup of letters and numbers for me.
O Infomoney Not only did I help me understand the mess in which I had put myself with the debt, but it helped me make the right decisions.
I renegotiated the installment, kept the car and did something for what I am very grateful to this day: I started to invest the little money that was left over.
“This personal experience showed me the importance of affordable and democratic financial information, something that has always been in Infomoney’s DNA over its 25 years of history.”
O Infomoney He has always spoke to CEOs and other C-Levels, but also to newly graduated readers and students.
It attracts managers of billionaire funds, but also talks to small entrepreneurs and professionals.
It is mandatory reading for financial market professionals, but it does not leave aside who is taking the first steps.
We believe that financial education is for everyone, regardless of the level of experience or the size of the assets.
And it is with this passion and enthusiasm that we talk about economy, finance, market, money and business, striving to translate this world daily to our readers.
No wonder the motto of the commemorative campaign for our 25 years is:
“The economy speaks. Infoomoney translates”
Nothing more true.
And look that we translate this world into a true legion of passionate about these subjects: each month, we have, only on the site, about 13 million readers.
At first look, we seem to talk about money and finances, but that’s not true.
O InfomoneyIn fact, it deals with the realization of dreams. Of freedom, of independence.
It talks about living life in its maximum potential.
I am the living proof of that.
Just like me, many find in Infomoney the necessary support to transform your financial and personal lives.
We also learned and inspired by stories from other entrepreneurs we find on the portal and our multimedia channels, and we still find out how to lead a healthier life.
Not to mention the exclusive and excellent content of international weight partners, such as The New York Times, Fortune e Harvard Business Review.
It is hard to remember: Always free content and made with passion.
What another Brazilian press vehicle mobilizes a team of dozens of professionals – some of them on loco – to publish the best coverage of the annual Warren Buffett event in the small town of Omaha, Nebraska?
Who else treats some meetings of Copom or Fed, Central Bank, like decisive football games?
What another vehicle manages to gather in one night the $ 7 trillion managers in assets, as we did at the Outliers Award at the beginning of the year?
We animated us happy hours From our team, it is not uncommon for the conversation to embark on investments.
My colleagues and I often talk about an agenda about cryptocurrencies with the same enthusiasm that I comment on my heart team, Santos.
That is, we do not just do the largest and best coverage in the financial market you can find in Brazil.
We make the most passionate coverage, this I can guarantee.
It is in our essence not only to inform well, but also to form – the young Matheus from the beginning of this story that says.
Therefore, we have published throughout our 25 years thousands of guides, ebooks, spreadsheets, courses and videos, so that our audience also knows more about economics and financial market. So that you also fall in love with the subject, like us.
And who are we?
We are currently about 100 people, including journalists, employees and columnists, working every day to bring the best information to help you take care of your assets – also including a team of designers, technology, commercial, commercial growthmarketing and many other areas.
We have a huge pride of what we produce. And how we produce!
In 2024 alone, there were 32,535 reports published on the site, an average of almost 90 texts per day. Not to mention over 27,000 social media posts and 499 videos on YouTube.
We created a community of lovers who keeps growing.
This passion is reflected in the numbers: in 2024, which generated 392 million views. We joined the list of and won the.
On social networks, the reach of Infomoney It was 3 billion last year, with 66 million interactions and 346 million video views. The community that accompanies the Infomoney In almost two dozen proprietary profiles exceeded 8.3 million followers.
These are numbers and achievements that show the size of our impact.
Who would say that a site that was born in the Internet bubble in 2000 would become the largest portal of finance, business and economy in Latin America, and that this week would be one of the attractions of Nasdaq’s famous screen at Times Square?
We are very honored to be part of people’s history-from students and newly graduated to the greatest entrepreneurs and managers.
That fosetinha of the beginning of the text was with me only four years and little. More than the memory of the first car, he made me a much greater legacy: a love story with the Infomoney.
Today, this story extends beyond me. I think of my daughter, who was born in December, and how Infomoney You can help you build a solid financial future and full of possibilities.
Just like the Infomoney It helped transform my life, I hope he inspires her and enables her to realize her dreams.
After all, what we build here is for everyone, for all generations and for all dreams.
Good investments, good life, good dreams,
Matheus Lombardi
CEO do Infomoney
PS: If you, like me, also have a striking story with the Infomoneyshare with us by email redacao@infomoney.com.br. Let’s love to know!
