Does the Brazilian football will have the ability not to sell Vini Junior, Endrick, Stephen And so many other stars that appear here and have their trip to sealed Europe even before they complete the age of adulthood?
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This was one of the questions raised in, held this week by Infoomoney in Sao Paulo. The subject was brought by Maurício Portelafounder of the sports and sports marketing company Live Modeand then debated also by Marcelo PazCEO do Fortaleza. One is more optimistic than the other.
The executive of the company that takes over the Cazétv revealed that your dream is to see teams like Flemish e Palm trees are able to refuse proposals from European giants as Real Madrid e Chelsea And remembered how the change in football organization can make a difference in it.
The Paulista Championship, by far what is most successful in Brazil, was restructured by Livemode when selling television rights and today can afford $ 400 million to its 16 teams. The big four earn $ 44 million only for participation. To get an idea, Corinthians And Palmeiras, the finalists, can only get in the state, which in theory is the less attractive championship of the calendar, a revenue on the same level as the team that is runner-up of the 2025 Brazilian Cup, the championship that likes to be called the richest in the country.
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Mauricio Portela’s logic is that if Brazilian football is reorganized and better selling their rights, teams will improve their revenues and will be able to say no to European proposals.
The point is that the logic that was easily replicated in Paulistan has other obstacles to be applied nationwide. The 20 Serie A teams and the 20 Serie B teams failed to unite in a single league for the sale of cycle transmission rights between 2025 and 2029.
Livemode had a participation in this, managed to sell only the rights of Liga Strong Union (LFU) And celebrates the values, but it is undeniable that the value would be even higher if the sale were made together with the 40 clubs united.
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They threatened a union to sell Series B and international rights, but Flamengo has jumped out of the boat when selling their games out, including announcing that they will create a broadcast on their own TV to this fans who are outside Brazil.
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It is difficult to measure what will be the success of the Rio team and if there is demand for it abroad, but it is a fact that this attitude shows that we are still far from realizing the dream raised by Portela.
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In the SAFS panel that closed Sports & Business Summit, Marcelo Paz was asked about the subject and showed pessimism. He highlighted how this union of the 40 clubs would be fundamental for clubs as a whole to profit more not only with TV rights, but also with sponsorship, licensing and other properties.
When it comes to looking sideways, we see that the abyss is still great. Only with TV rights, the Brasileirão is 6th in the world and makes around R $ 2.8 billion a year, which puts us close to France Leaguewhich invoices R $ 3.4 billion. But the reality is cruel. This approach is possible because of the crisis lived in French football.
So much so that when looking at Italy, which is far from living its best moment, the collection is disproportionate: R $ 7.6 billion. Germany, Spain and England complete the podium, with the English taking the gold medal with nothing less than $ 28.3 billion.
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At the same time, Brasileirão is, by far, the most profitable in South America. It is no wonder that any prominence in Argentina, Uruguay and other neighbors immediately enter the sights of Brazilian clubs.
This means that Portela’s dream is far from happening, but we can at least idealize that Brasileirão becomes the Premier League of the Americas, as he highlighted peace. It is not feasible to imagine a competition on the same level with England, but at least you can think of clubs playing hard and making the most of talent selling.
To a lesser extent, this is already happening, but only with the most organized clubs. Palmeiras, for example, managed to sell Stephen for 61.5 million euros, which at the time meant nearly $ 360 million. Vini Junior was sold for 45 million euros.
The point is that to resist harassment we will need to see evolution not only in the league as a whole, but also individually in the club account that cross financial difficulties such as Corinthians, São Paulo e Fluminensefor example.
