Among the identified practices are direct appeals to children in advertising
The European Consumer Protection Network has launched a lawsuit against Star Stable Entertainment AB for failures to ensure online players’ security, the European Commission announced on Friday.
The lawsuit was decided after the company failed to answer questions from the Consumer Protection Cooperation Network (CPC, coordinated by the Community Executive) about commercial practices that children can find in the Star Stable Online game.
The identified practices include direct appeals to children in advertising, installing them to buy or persuade adults to buy them currency or game items, and the company has a month to comply with Brussels’ determinations.
The statement states that video games and business practices should be adapted to children and not to explore their vulnerabilities.
The European Commission has also published the fundamental principles that define the minimum requirements for the purchase and use of virtual currencies, including clear and transparent prices and pre-contractual information, avoid practices that conceal the costs of Games’ digital content and services, as well as practices that require consumers to buy virtual currency, among others.
