Avoid advertising from a bookmaker when watching a football game or buying the heart team shirt has become an almost impossible task in Brazil. Impacted by, 27.4% of Brazilian fans say they use these sites for the purpose of investing.
The data is from an exclusive research from the Infomoney conducted by TM20 Branding and Brazil Panels. The survey also states that 4.2% of fans say they use betting sites because of the addiction; Another 68.5% access platforms for fun and entertainment.
The research listened to 2,000 people from classes A, B, C, D and E between 6 and 20 February. The answers were captured virtually with respondents from the five regions of Brazil.
The association between bets and investments does not immediately mean a relationship of addiction, although those who use the sites to allegedly invest may have not yet identified a standard. It turns out that the perception of fans is that they know enough about their teams or a particular sport to get recurring returns.
“It may be a denying dependent as well, but it is not necessarily. It is that this person considers himself expert,” says the doctor responsible for the Outburst of Proad Behavior Dependences of the Paulista School of Medicine of UNIFESP, Aderbal Vieira Jr. Most gamblers, according to him, realizes that they are losing more than they earn in the medium term and distance from apps.
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“There are those people who will enter a standard of dependence, and for many reasons. Because they cannot confess to themselves that they do not know that much, because they are actually dependent and use this rationalized speech to keep playing,” he explains.
Experts argue that a. “Those who deal more with sports connect the TV and see sponsorship of bookmakers all the time,” says Vieira Jr.
In 2025, 18 of the 20 clubs competing in Serie A of the Brazilian Championship have a betting home as a master sponsor. The Brazilian Football Confederation (CBF) sold the Naming Rights of the Brazilian Championships of Series A and B, as well as the Brazilian Cup, to Betano.
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“If they asked me what should be done, I would say advertising summarily. They won’t do that,” says Vieira Jr.
In its behavioral treatment outpatient clinic – those not associated with drugs, such as gender or internet -, the movement for gaming addiction increased 400% by 2024.
Bets like investment?
According to the coordinator of the Planning Commission of Planning, Carlos Castro, the relationship between investments and bets begins and ends in the mere expectation of return: “In the case of BETs, there is no risk-established risk relationship for BETS, exactly because it is a game. You can win, you can lose. In most cases you will lose.”
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“In the case of investment, it has a very clear relationship. Regardless of the asset: in fixed income, it has one feature, the variable income asset has another in relation to risk-rector,” says the expert. Second, 48% of gamblers have already taken money from application to play and 39% are in debt.
The Ministry of Finance’s Secretariat of Awards and bets have defined in order that advertising actions are forbidden to bet on bets suggesting or inducing that they are alternative to employment, solution to financial problems, additional income source or form of financial investment.
The rules must be followed by all authorized companies to operate in Brazil since the sector regulation has been in force, in 2025. However, it is estimated that 50% of the market still operates irregularly.
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The Brazilian Institute of Responsible Game (IBJR), formed by 75% of the regulated companies in Brazil, says it has not made a specific campaign to differentiate financial investments from betting, and assigns the market irregularly the main responsibility for confusion between games and financial investments.
“With its own institutionalization, regulation, the beginning of the regulated market, naturally, by osmosis, it is clear that the regulated betting market is an alternative of entertainment, which is not competing with investments,” says IBJR director André Gelfi.
Projections of the Institute report a revenue of R $ 830 million for clandestine homes in January 2025.
Measures such as user blocks whose behavior seems compulsive and informative alerts about the risks of betting on bets are part of the regulated market protocol.
Aderbal Vieira Jr, from Unifesp, explains that the common behavior of a user with addiction is to jump from the websites authorized to a clandestine when blocked. Prevention measures stipulated by betting houses and government, however, have a reduced effect on dependents in their assessment.
“It is better to have [uma regulamentação] than not even to have. With it it is possible to ban a little, if you don’t even have you prohibits anything, ”he says.“ We are running after the judgment, it will be able to have some effect to that person who is a light abuser. ”
Financial institutions and the betting sector for months a drop in their arms in relation to consumer behavior with the games. In 2024, the Brazilian Federation of Banks (Febraban) suggested the temporary suspension of PIX for betting transactions, as well as the imposition of boundaries for these operations.
