Agency Linked Messengers Gains Contracts in the Lula Government – 03/22/2025 – Power

by Andrea
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An advertising company that has links with figures of the government signed with the government (PT) and campaigned for the CGU (Comptroller General of the Union), a federal management body responsible for preventing and combating, and for ministries of petista management.

Philadelphia Comunicação, based in Belo Horizonte, is under the name of Érica Fantini Santos. She is the stepdaughter of lawyer José Roberto Moreira de Melo, former partner of publicist Marcos Valério in a business office.

Moreira de Melo was convicted of active corruption and money laundering in an offshoot in the Federal Court in Rio de Janeiro. He appeals from the decision.

Philadelphia signed, in November 2024, a contract of $ 13.97 million to provide digital communication services to the Ministry of Communications for a year.

Within the contract, the company also conducted campaigns to other agencies at the end of 2024, the government reserved R $ 593,000 for the company to provide services to the Ministry of Ports and Airports.

A part of the Ministry of Communications contract was also used to draft a 20 -year institutional video from the Transparency Portal, at the request of The Campaign cost R $ 116.1 thousand.

Despite not composing the management of the company that ran for bids, Moreira de Melo said the agency was his and boast of the company’s new contracts in an audio sent last week to his daughter Flávia Melo, with whom she has broken relationships.

“Philadelphia, my company, moved to the best building in Belo Horizonte,” he says, who complains that his daughter has not accepted to be part of the corporate framework.

“We are occupying half a floor. We are neighbors of Vale do Rio Doce, which occupies 15 floors of the building,” he said, adding that he can not have assets in his name because he is a defendant in a criminal action that is appealed in the STJ (Superior Court of Justice).

the agency also won a bid to act in government advertising (Novo) in Minas Gerais.

“We have a contract with the state government of Zema. The best contract in the state is ours. We have a contract with the city of Belo Horizonte, we participate in the election of Mayor Fuad [Noman]. We are now entering the federal government. We already have branch in Brasilia and Rio de Janeiro and let’s go to São Paulo. So that’s what I got working, “says Moreira de Melo in the audio.

The audio message was sent to Sheet Flávia herself, who tells the report that she resisted her father’s attempts to include her as a partner of the company.

Sought, Moreira de Melo said he is not part of the company’s activities and is currently a writer. In addition, it threatened to process the report.

“You are embarking on a family fight, in a thing that has no sense, and trying to turn it into news. This is banditry and I will file a lawsuit against you,” he said.

One day after the offenses and threats to the report, he sent a note stating that the audio to his daughter was “just to ignite a strictly private family fight.”

“The statements about eventual ‘management’ in Philadelphia were the result of a fantasy created solely to have emotional impact on his daughter,” he said in the note. “Everything that was said has been taken from information from the press itself.”

Also sought, Philadelphia says in a statement that the company has been the exclusive management of Érica Fantini since 2016 and has no bond with agencies such as SMP & B (involved in the monthly) or with Marcos Valério and Cristiano Paz, convicted in the scandal.

It also states that Moreira de Melo has no role in the direct or indirect management of the company.

In February, Banco da Amazônia announced that Philadelphia won the bid to take over its digital communication account. The company must sign with the bank an annual contract of about $ 20 million.

Philadelphia is also close to becoming one of four companies that should run the post office campaigns, within a annual contract of $ 380 million. The Minas Gerais agency had the second best score in a technical analysis by the commission mounted by the state. The dispute is in the resource phase.

In a statement, the Post stated that the bidding follows the legislation and the criteria established in the notice and that, only after the completion of the next steps (price proposals and document analysis), the winners will be officially defined.

The Philadelphia Communication CNPJ that competes for public disputes never had Moreira de Melo in its corporate staff and was created in 2016, already under the command of his stepdaughter.

But before that, there was another CNPJ of a Philadelphia Communication recorded on the same floor as it was created later, in a building on Antonio de Albuquerque Street, in the Savassi neighborhood.

This older legal entity had a society composed of the children of Cristiano Paz, who was a partner of SMP & B, an advertising agency used in the monthly money laundering scheme.

According to documents from the Commercial Board of Minas Gerais, one of the children of peace became vice president of the company.

This CNPJ is still active, but without peace and only with Moreira de Melo as a partner. This legal entity does not participate in public competition.

In the past, Moreira de Melo was a partner of Marcos Valério in the company Tolentino & Melo Business Advisory. According to the Federal Prosecutor, he offered and paid an illicit advantage to a farm prosecutor to benefit financial institutions of the firm.

In the case file, he says that there is no proof of authorship of the crimes and asks for prescription of penalties.

In a statement, Philadelphia says that since 2016 “has been under the sole management of its partner, Érica Fantini, never having had any bond with agencies such as SMP & B or figures such as Marcos Valério and Cristiano Paz.”

It also states that Moreira de Melo has no role in the direct or indirect management of the company or integrates its corporate framework.

In addition, he says he meets public accounts “always through bidding processes, strictly complying with compliance laws and rules, which has given him broad recognition in the market.”

Sought, the Ministry of Communications says that the company was “hired through bidding process conducted with total transparency and free competition” and says it has treated only with the owner and the directors legally constituted.

The CGU says it sought alternatives between ministries who could offer video production assistance because it has no contract signed for this service. “At the time, the Ministry of Communications informed the existence of a contract for digital communication services.”

The Amazon Bank says that hiring Philadelphia has followed a regular bidding process and “all criteria for the selection of the supplier are strictly aligned with the relevant legislation.”

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