Should I trust influencers to make financial decisions? Order of Portuguese psychologists launches checklist.
They are often more effective than great advertising campaigns, than ads that walk everywhere: influencers… influence. Hence the name, then.
An influencer can have a significant influence on the consumer’s purchase decision: gives an aspect of trust e proximity, the consumer knows that “real” person and trusts her; that product gets a kind of social validation – “If he/she uses that, it must be good”; There is also a factor of credibility, Some influencers are seen as experts in your area; It’s still a emotional stimulus, Messages that arouse emotions or desires are published.
E and Brands enjoy. Many prefer to invest in an influencer, than in traditional forms of dissemination. Influencers help to present brands and products to audiences that may never know them otherwise. They are more effective. They publicize the product in a natural and integrated way – the idea of a less intrusive message than traditional advertising.
Nowadays, almost all market trends in terms of consumption have the “finger” of influencers. A few days ago we shared the example of one that sold out quickly after being promoted by several influencers.
Trust?
But should you make a purchase decision, deep down to mess with our money, based on what an influencer says?
This is precisely the point of the Order of Portuguese Psychologists (OPP), under the week of financial training, which is taking place until this Sunday.
A check-list It’s really called “Should I trust influencers to make financial decisions?” And it has as its priority to help recognize if it is being influenced by unhealthy information.
Why Not all recommendations are credible or adjusted To our needs, it is important to be aware of the warning signs and reflect before following financial advice, “especially influencers without proper formation”, can be read in this check-list.
Warning signs
The first is if the influencer gives Few or no details about its formation or certification in the financial area.
The second indication of distrust is whether the influencer uses emotional language or promises like “gets rich quickly” or “do not miss this opportunity.”
Related to the previous one, be wary if the influencer promotes products from high risk, as cryptocurrencies or very new and little investments.
Should still be suspicious when influencer promotes exclusively investment strategies “alternatives” and rejects more traditional methods – such as savings or regulated funds.
Fifth and last sign: when the influencer uses messages that make it seem that if we are not being financially successful, the culpa It is exclusively ours, because we are not “working” or “risking enough”.
