Parliamentarians linked to agribusiness are articulated to launch an abroad promotion program, in an effort to improve the country’s image mainly with the European market.
Last year, Carrefour’s world president, Alexandre Bompard ,. The negative reaction in Brazil made the Brazilian market. The controversy occurred amid discussions about the agreement between the European Union and the South American bloc, whose.
The idea is that the bill has as its main author the deputy Alceu Moreira (MDB-RS), president of the president of FPBio (biodiesel parliamentary front), but has co-authorship of parliamentarians from various parties, including governors.
The National Program for International Promotion of Brazilian Proteins would integrate the Ministry of Foreign Affairs and the Brazilian Export and Investment Promotion Agency) and would consist of collective actions for the dissemination of Brazilian meat.
The bill proposes the creation of permanent promotion booths in international offices and the adoption of advertising campaigns abroad that highlight the quality and sustainability of Brazilian meat. In addition, the text, which should be filed later this semester, prioritizes the export of Brazilian protein in negotiating international trade agreements.
It also establishes the application of surcharge to imports from countries that impose restrictions or surcharge to Brazilian proteins, in the same proportion of the measures adopted against Brazilian products. The budget allocation of the program is still being discussed.
The initiative is inserted in the effort of the agribusiness sector of passing Europeans a message about the country’s ability to develop renewable fuels while providing large -scale proteins for export.
“It is necessary for our political agents to be clear that biofuels policy is not responsible for food production. On the contrary: it encourages prices, boosting exports and adding value to our production,” says João Henrique Hummel, FPBio’s executive director.
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