Now the burns deceive users with interactive ads. More than half of online purchases are made on impulse.
The online world is full of knowledge and… dangers. Of crimes, even.
There is New online blows Lurking: Burlons are preparing new methods to turn buyers clicks into financial profit.
In 2023, Google blocked More than 1.2 billion ads last year due to counterfeiting, fraud and malware. The data appear in Google’s ad security, which also reveals that 206.5 million ads were blocked or removed due to counterfections.
Almost half of the burlas are in the social media, In fraud on online shopping. It’s not just Search engines.
“Os Burlons are easy to create fake ads that mimics known brands to look convincing. They attract victims with unrealistic discounts and requested articles, asking for advanced payments, ”he begins by explaining Adrianus Warmenhoven, NordVPN cybersecurity expert.
“Given the click, users are redirected for malicious websites, where burns can launch attacks. To give them a legitimacy, the burns send false tracking information, but cut all communication after receiving payments. In addition, the latest method of bursts in interactive ads applies dynamic content to capture the attention of buyers,” continues Adrianus, in a statement sent to Zap.
New scam
Nordvpn warns that it is spreading a New online blow: Now the burns deceive users with Interactive Ads. He has Games, questionnaires or applications of innocent aspect.
These blows They work very well for criminalsbecause they take advantage of the interactive elements for surprise People, attracting them to activities that look fun and safe.
“Fraud with interactive ads are becoming increasingly sophisticatedthanks to the attractive characteristics of digital ads and the general interest of people to interact with the contents. These blows can lead users to provide personal information, unload malware or subscribe services they don’t want. Despite its playful air, interactive announcements are the perfect bait For con artists, especially on social networking platforms, where users tend to be less cautious, ”explains the expert.
This problem is accentuated in Compulsive buyers And it is estimated that 4,9% of the global adult population is addicted in purchases. More than half of online purchases are made on impulse. It is the “emotion of hunting”, looking for a big deal, but it can end badly.
“The phenomenon of onitomania – Compulsive purchases – reflects the way consumer culture has entered our lives, especially now, that most people have easy access to the internet and numerous purchasing applications that are easy to use. This obsession can not only give rise to serious financial problems, but also increases the vulnerability to cybers, as compulsive buyers often expose their personal online information, risking data violations, phishing and other cyber frauds, ”says Warmenhoven.
NORDVPN leaves several tips To escape these crimes: Use a VPN, protect your devices, look for reviews, distrust information requests, and check if the link is correct.
