Primark is one of the largest European -level fashion chains, known for its affordable prices and the wide range of products. In Portugal, the brand has been growing, currently with several stores around the country. Recently, the Sintra store underwent a renewal that brought innovative news to customers.
Renewed space and with news
With over 2,870 m2 of commercial area, Sintra Primark now has a renewed space, where the characteristic blue of the brand stands out in the store design. Among the improvements are modernized tasters and the introduction of eight self-checkout boxes, which allow more hasty customers to make their card payments quickly and practically.
The second store to make these boxes available in Portugal
This is the second store in Portugal to make this type of boxes available after Montijo Primark has implemented the same solution. In addition, a new LED lighting system has been installed, which reduces energy consumption to more than half, reinforcing the brand’s commitment to sustainability.
Nelson Ribeiro, Primark Portugal’s director of sales director, expressed his satisfaction with the changes: “We are very excited to reveal the renewed Sintra store. Providing a unique store experience is at the center of our activity and I am looking forward to welcoming our customers in our new store. I would like to thank our fantastic team for their hard work and dedication throughout this project.”
Primark modernization plan: four more come
Sintra’s store renewal is part of a Plan for the expansion and modernization of Primark stores in Portugal. In June last year, the brand announced an investment of 40 million euros to open four new stores and the modernization of some existing, says.
Primark has been betting on improving store experience, making spaces more comfortable and functional for its customers. The introduction of new technologies, such as self-checkout boxes, reflects the intention to streamline the purchase process and reduce the waiting time in queues.
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Energy efficiency
Another aspect valued in this renewal was the energy efficiency. The installation of LED lighting allows a significant reduction in energy consumption, contributing to sustainability and reduction of environmental impact.
Customers who now visit the Sintra store find a more modern, spacious and functional environment, with wider zones and better product organization. Primark thus seeks to provide faster and more comfortable service, adapting to current consumer needs. The modernization of stores is part of a broader strategy of the brand, which aims to consolidate their presence in the Portuguese market and offer customers a more satisfactory shopping experience.
Primark’s popularity
Primark continues to attract thousands of customers in Portugal, being a popular destination for those looking for fashion at affordable prices. Sintra’s store renewal is another step on this path, ensuring a more modern and efficient space.
With expansion plans and more renewals scheduled for the end of the year, Primark reinforces its bet on the Portuguese market, seeking to offer a faster, comforting and adapted shopping experience to new consumer requirements.
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