Reintroduction of the model is not only a nostalgic journey to the past, but also a crucial step in the transition to the complete deactivation of magnetic tickets
O of It is temporarily bringing back the old model tickets, known as Edmonsons, which have been a trademark of the system since the 1970s. This reintroduction is not just a nostalgic trip to the past, but a crucial stage in the transition to complete disabling of magnetic tickets. Currently, these magnetic tickets still represent 4% of subway annual sales, and the change aims to fully migrate to the QR Code system, which promises to be more economical and practical for both maintenance and daily passenger use.
Edmonsons tickets are being distributed randomly in some stations, which has generated a wave of reactions on social networks. The move to QR Code is driven by the need to reduce printing and logistics costs, as well as offering a multiplatform solution that makes use of users easier. This transition to the new system is a reflection of the continuous search for modernization and efficiency in the city’s public transport, aligning with global technological trends.
Despite the touch of nostalgia that the reintroduction of old tickets brings, it also highlights the technological evolution of the São Paulo subway over the years. Even with modernization, the system still faces challenges that need to be overcome to offer quality service. Nostalgia, in this context, not only refers to a time when the subway operated with technological limitations, but also serves as a reminder that innovation is essential to improve service and meet the growing needs of passengers.
*With information from Valéria Luizette
*Report produced with the aid of AI
