Incorporated finances, or “embedded financial”, advance in the market by integrating financial services on non -financial companies and applications. This innovation allows business or size businesses to improve their customers’ experience by offering personalized financial solutions.
A is one of the largest solution developers in this field, providing a White Label (without brand) and unifying financial services platform. “Many times, companies look at that transactional volume made on their platform, but they don’t participate in it. They can build their own layers of financial services with exclusive advantages and differentials,” explains Jayme Canhado, Zoop’s head head.
Ecosystem
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Calhado made the presentation “Embedded Finance: Payment as a competitive differential”, this Monday (24), during the Summit ERP, held in São Paulo, and explained that, in practice, the concept is a step towards the future of financial services, such as payments, banking and credit being made in the ecosystem of each company, outside the banking system.
“ERPs (Business Management System) of companies are the channels where they trust their operations. But they can also build personalized payment solutions, with cutting -edge technology and innovation,” explains Calhado.
“We want to work precisely with these partners who have customer transactional information and already have a distribution channel. These management platforms have all the information of that company on the tip,” he says.
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The expert explains that this is an opportunity for these companies to build payment platforms white label and meet your ecosystem. “And as they get in account and receive from the customer, it makes sense to create a digital account for these same organizations. Hence the company can generate new revenue opportunities, and start building financial products to enhance your business,” he says.
Today, ERPs are so specific to each sector that Jayme Canhado sees easily from them to deepen in financial services. “THE EMBEBED Finance It starts with payments and allows a holistic view of cash flow. This flow of money does not need to be settled in the bank, ”he says.
“We are talking about maximizing the ERP,” he adds. Among the ERP segment companies that meets it are SAMI Sistemas, Iclinic, Sport, MFIT | Personal, among others.
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Technology and Personalization
According to the expert, the embedded finance Incorporates state -of -the -art technology, legal and regulatory compliance and customization according to the needs of each company. He explains that a good structure of embedded finance You have to generate added value and optimize processes. For this, it is essential to create an integrated environment without friction, to strengthen ties. “Having a clear strategy will also define the success of the business,” he says. Jayme Canhado sees also gains from companies on the customer retention side.
He also points out that the digitization of the means of payment, such as pix, digital wallets and approaching, is redefining the reality of retail in Brazil and worldwide, allowing platforms that have integrated experiences multiply their business with embedded finance.
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For Jayme Canhanha, the dematerialization of the traditional payment terminals and the convergence for the mobile device is a path without return. According to a survey by in partnership with Pinion, 50% of Brazilians have already made payments using their cell phone as a card machine. Another survey of the company points out that 72% of Brazilians prefer to pay using approximation technology, being the option widely accepted in all age groups.
Cases
Calhado estimates that the choice of payment method can directly influence customer satisfaction and loyalty, and fast methods, with security guarantees, fraud protection and variety in the way of payment are the key to success of companies interested in integrating financial services into their business.
Zoop has developed a solution tap to pay (Approximation Payment) In Brazil, which enables any commercial establishment or service provider receiving card payments using a smartphone, with the company using its own personalized brand in technology. Nubank has made this innovation available to its PJ customers.
At the Olist, a unicorn that operates in the sales retail technology segment, Zoop has integrated proceedings, payment link and approach payment directly on the company’s platform. This created a layer of financial services that organizes cash flow and supports entrepreneurs with relevant sales information.
The Mix Institute of Vocational Courses has the Impay platform, developed by Zoop, to intermediate payment in a customized manner of franchisees, allowing greater control of financial operations, facilitating the forms of payment and reducing default and costs.
Calhar also points out that the personalized payment infrastructure is scalable and can be aligned with customers’ preference.
