As Brazilian companies are confident that technology will be the way to boost the productivity. Firsthand Infomoneythe global survey “How Possible Happens”, conducted by Infor with 3.6 thousand organizations in 15 countries, shows that 74% of companies in the country expect to increase their productivity by more than 20% over the next 3 to 5 years.
The data is practically in line with the global average of 74.8%. However, in the face of a scenario of economic challenges, talent scarcity and the population, this gain increasingly goes through technology investments and digital processes.
“Technology is essential to facing local and global challenges,” says James Barroso, Infor Strategy Director. For him, our country has shown the ability to prioritize, especially for the need to become more competitive in a globalized scenario.
Increase productivity without increasing teams
Still, with the Brazilian age pyramid About to reverse by 2040 and the growing difficulty in hiring new professionals, companies need to find solutions to produce more with current teams. In this sense, process automation and the use of emerging technologies become important allies.
The survey shows that 79.3% of those intend to increase their technology investments by 20% or more over the next three to five years – a significant number, although less than the Mexico (83.3%).
In addition, 80% of Brazilian companies say they recognize that the adoption of advanced technologies will be key factor for future success. These technologies include Machine Learning and process automation.
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Digital processes and focus on efficiency
The study also identified four pillars that support high performance companies: processes and systems, agility and preparation for the future, data culture and customer focus.
Here, the automation of repetitive and worthless processes was pointed out as one of the main ways for. Companies are also committed to creating more efficient processes, establishing key performance indicators and integrating technologies that enable earnings monitoring.
“Brazil is evolving in specific data applications, but it still needs to adopt a broader mindset to democratize access and use of information,” says Barroso. According to him, this goes through investments not only in technology, but also in education and organizational culture.
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Preparation for the future and data -oriented culture
Brazilian companies also recognize the importance of preparing for market uncertainties. Technologies capable of predicting events and allowing preventive actions have been highlighted by local executives as tools to ensure business resilience.
In this sense, the creation of a data based appears as an important differential. Entrepreneurs point out that their teams are increasingly able to make data guided decisions and predict future demands based on more robust analysis.
“The integration of automation, agility and data offers a solid basis for companies to adapt to the constantly changing business scenario. However, without consistent investments and a data -oriented culture, it will be difficult to achieve the total potential of these tools,” says Barroso.
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Customer focus as a competitive advantage
Another point where Brazil stands out is in the search for customer -oriented strategies. The study shows that Brazilian companies are investing in the creation of innovation units focused on and the use of tools that allow them to better understand their needs.
“Although Latin America is ahead in many ways, local challenges still persist, especially in Brazil, where occasional advances coexist with structural barriers,” says Barroso. Nevertheless, keeping the customer at the center of decisions is still an important competitive differential to leverage productivity.
