E1 Series
The “Formula 1 Electric in the Water” has prominent figures of the sports scene, but also with media actors and singers. The goal is to expand sport and preserve the oceans.
Tennis player Rafael Nadal, basketballist LeBron James, Cricket Player Virat Kohli, footballer Didier Drogba and football player Tom Brady and actor Will Smith enter a bar… or a zoom call. It may seem like an unlikely meeting, but it really happened, and in the new E1 sport, it’s just a vulgar owners meeting.
Was born in 2024 to a 100% electric race boat championship. And great football stars, sneakers cricket, basketball and football decided to invest in the new sport, which even captivated actor Will Smith and singer Marc Anthony. The teams even have the names of these personalities.
The CEO and co -founder of E1 is the Italian Rodi Basso, and tells theEdiastism of these celebrities helps promote new sport. “As part of our agreement, they need to post before, during and after the race,” he says.
“This number of followers for a newborn sport is amazing and we know, from our experience, that in all other sports platforms it took five to ten years to get close to these KPI (key performance indicators).”
It refers, for example, to the engagement that had Will Smith on social networks when he published videos of the weekend that passed in Pearl Island, Qatar, watching the latest race. The actor has 69.6 million followers on Instagram.
E1 was founded by Basso in conjunction with businessman Alejandro Agag, who in 2014 created a totally electric motorized sports championship, Formula E. As an account Basso, the goal was to “build to Formula 1 Electric in the water“.
“More than 50% of the world’s population lives near water – lakes, rivers, oceans,” says Basso. “We want to be part of the pair solutionensuring that a lifestyle near water can be lived by future generations“.
Sport has electric boats capable of reaching 93 kilometers per hour. At speeds of over 31 km/hour, the ship’s hull rises.
The League is partly funded by the Public Investment Fund (PIF) controlled by the Saudi Arabia government, and already has 9 teams led by famous sports and entertainment personalities.
“I have to pinch myself when I see a zoom call with Tom Brady, Marc Anthony, Didier Drogba, Rafa Nadal, Will Smith, Virat Kohli and everyone else,” says Basso. “We have a fantastic view of the sports proposal… and also the marketing and entertainment. Therefore, for us, it is an asset to have them as well as counselors. ”
“This boat is a EXERCISE OF STRATEGY“, He says.“ It is not moved by the muscles or by any other form of strength and energy. Therefore, the playing field is very level and the competition is very renamed. ”
