More than 50,000 people contributed to this annual study, it was done to more than 2,000 brands, distributed over 70 sectors.
A 100 -point scale, among more than 2,000 audited brands (associated with more than 70 activity sectors) throughout the last year.
The brands in question were previously identified spontaneously by more than 50,000 citizens in Portugal.
This was the basis for the study of onstrategy, which presents the lists of the marks that, in 2024, deserved the best reputation In the sectors of flap.
The consultant had several factors into account: relevance, consideration, confidence, admiration, purchase intention, preference, recommendation and defense-reads in a statement sent to ZAP.
O Continent It leads, not only among supermarkets or hypermarkets, but overall: 79.8 points – it was the highest score of all sectors (totaling 100 possible points, we remember). In this specific list, it overcrowded the Lidl, which had 79.6 points. Follow Pingo Doce, Auchan and Mercado, in this order.
As Portuguese pharmacies They also stand out in health and well-being with 78.5 points, ahead of Wells and Barn.
The shopping center with the best reputation was the Colombo (74.9 points), almost with the same points as norteshopping.
In the technology/digital sector the leader is the Words (77.2 points), while Fnac and MediaMarkt complete the podium.
O Ikea It wins in your segment (home and office) with 76.2 points, surpassing Leroy Merlin and Black Cat.
Already in sport, “victory” for the Decatlhon (75.5), which was ahead of Sport Zone and Adidas.
The highest scoring restaurant was the McDonald’s, with 74.3 points. They appear closely Santini and the Portuguese bakery.
In Clothing/Textile A Zara (75.9 points) led the best about Levi’s and Timberland.
Finally, in the “Other” section, Perfumes & Company It appears at the top of the list (77.3 points) surpassing Bertrand and Stationery Fernandes.
