Burger King in Argentina announced the distribution of four free cheeseburger stackers to the first four people who prove their Brazilian nationality, maintaining a tone of play, on Wednesday (26), shortly after the match between Argentina and Brazil.
The post brings the theme “If you are Brazilian, will eat 4 again”, alluding to the result of the match, which ended with on Tuesday (25). Thus, the network sought to offer Brazilians who reside in the country a different experience from the bitter taste left by the defeat of the Brazilian team last Tuesday.
Brazilians who wanted to claim the “prize” should contact Burger King via DM on Instagram and send a photo of a national identity document. The promotion was valid only for the first four Brazilians to contact.
In the comments, Brazilians played and answered that “want 5”, referring to the number of World Cups won by Brazil, in contrast to the three of Argentina. On the other hand, Argentines left comments such as “Pongale 10 Al de Marketing” (give a 10 for marketing) and “Revivió El Marketing” (Marketing Revived).
To date, the post has been enjoyed by more than 19,000 people and reinforces Burger King’s marketing strategy, which is characterized by taking advantage of widely discussed topics on social networks, even if it involves provocations to other groups that also consume the brand.
