Can a simple fruit worth more than 100 euros? The answer is yes. In Essex, England, a store has sold a premium Japanese fruit for about 100 euros, arousing the curiosity of consumers and attracting media attention.
What makes this melon so special?
Crown Melon is cultivated in the Shizuoka region of Japan under highly controlled conditions. Each vine is pruned to produce only one fruit, ensuring a maximum concentration of taste and sweetness. Producers are dedicated to this task with extreme accuracy, ensuring that each melon reaches rigorous patterns before being marketed.
With a surrounded shell and a vibrant green tone pulp, this fruit is also subjected to sugar content tests to ensure quality. In Japan, Crown Melon is often offered as a luxury gift, being packed with thorough care.
The stem is cut into the form of “T”, a detail that symbolizes its method of traditional cultivation.
Tiktok and the effect of global curiosity
Although this melon is already a tradition in Japan, its fame is growing due to social networks. Platforms like Tiktok have driven the search for exotic and rare fruits, arousing the curiosity of consumers around the world.
Ikigai Fruit spokesman Ayako Yuki, a company that imports high quality Japanese products to the United States, revealed that US consumers already knew Crown Melon, but the popularity of fruit recently exploded due to social networks. “People are really curious to give their first bite,” he said.
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A market for those who can pay
At Essex store, owned by Colin Bannell, they are not just ordinary customers who buy these melons. Premier League footballers and movie stars are among regular buyers.
The establishment opened only six months ago and has become a popular destination for those who want to prove this Japanese exclusivity.
In the United States, Crown Melon has been approved for import in 2024 and can reach prices more than 130 euros per unit.
These values, considered exorbitant by many, are justified by the meticulous process of cultivation and the perception of luxury associated with the fruit.
The tendency to pay high premium fruits, according to, is not new, but digital exposure has accelerated global interest in products that were once restricted to local markets.
With the growing popularity of social networks, Crown Melon is likely to remain a global phenomenon, arousing both fascination and skepticism.
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