Zion Produções, producer behind the campaign act of () to the São Paulo City Hall in which the national anthem was, last year, is the company that received the most funds from the national in 2025.
The change in the lyrics of the anthem generated great wear and tear for the campaign, which had the former mayor (PT) as vice. Nevertheless, the party hired Zion for R $ 598 thousand, in a single deposit, to produce the PT’s 45th anniversary event, which took place in February in Rio de Janeiro.
The only transfers that exceeded the amount refer to payments to the National Treasury, of R $ 707,000 for fines and legal expenses, and the Perseu Abramo Foundation, PT Training Institute, of R $ 2.3 million. By law, party foundations should receive at least 20% of the party fund.
Last August, Zion starred in a crisis for the party’s plate when, in the first campaign act of Boulos alongside the president, in the south of the city, the artist hired to sing the national anthem altered the verse “of the children of this soil is a kind mother” to “des philhes from this soil”.
The incident was widely explored by Boulos’ opponents, who stated that he would implement the use of in schools if elected. The psolist passed the rest of the campaign by denying the intention, who was never among his proposals.
The campaign erased from social networks the videos of the event and held the producer for hiring the singer, who would have changed the letter of the national anthem on his own. Lula, one of Boulos’s main ciradists, criticized the episode internally.
Four days after the event, Boulos told the press the intention of. The producer received, in all, R $ 720 thousand for the services provided to the campaign.
“It was not, of course, a decision of my campaign that absurd that was made with the national anthem,” Boulos told the occasion. “Our campaign has spoken clearly and this producing company will no longer work in the upcoming events of the campaign.”
Despite the criticism, the PT again hired Zion. “The criteria of the Workers Party to hire a company are efficiency, quality of service provided, proper price, confidence and delivery on time,” the acronym told the acronym Sheet.
The producer told reporting to be recognized for the technical rigor and said she restricted the choice of hymn interpreters after last year’s episode, choosing, in some cases, for using recorded official versions.
According to Zion, the latest contract with the PT required the company to take care of the entire technical operation of the acronym’s birthday event, including hiring suppliers, structure and service providers such as sound, light, stage and scenography.
Created in March 2018 by cultural producer Warley Alves Barbosa, the producer, initially a microenterprise with the name of Warley himself, was hired by the PT in the last four campaigns, including Boulos, and also at party ceremonies outside the election period.
Before creating her, Warley applied for councilor of the state capital by PSOL in 2016. He received 24 votes and said he gave up the election during the campaign.
The first work for the party took place at. The company received R $ 45 thousand, in all, in radio and TV productions for the candidacy of Lula, which was registered by the (Superior Electoral Court), and then to the plate headed by Fernando Haddad.
In 2020, the producer was hired for another petista campaign of Jilmar Tatto to the São Paulo City Hall – for a cost of $ 30,000. In 2022, already named Zion, the producer received $ 450,000 to promote two campaign acts from Lula.
Outside the election period, between 2020 and 2022, the company acted in the production of PT’s birthday events. In the first year, services cost $ 2,000. In the second, R $ 40,900. In the last, the party spent R $ 533,700 with Zion, being R $ 133,700 for the birthday alone, R $ 300 thousand for activities aimed at the political formation of women and R $ 100 thousand for other promotional events.
Present in the PT celebrations, Zion also states, on its website, that it was responsible for producing the Festival of the Future, which occurred during the inauguration of Lula, in Brasilia, and in which more than. The party to raise funds and bear the infrastructure, but did not disclose how much it was collected.
According to the PT, the event was not held by the party and, therefore, it is not on the sent to. Zion stated that the festival was paid with private resources from individuals and legal entities and that did not involve transfer of public funds.
