O YouTube It closes the season of state championships with a significant mark in 2025: the platform broadcast at least one match of all 27 regional tournaments played in the country. From Paulistan to Amazonian, the company closes the first quarter with expressive numbers in the most popular sport in the country.
The laboratory serves to consolidate the way to transmit football, especially when we think that this Sunday is scheduled for the new contract signed with the Forte União League for the transmission of Brasileirão.
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The state of São Paulo was the one that had the most successful. With the first match of the final between Palmeiras and Corinthians, the Cazétv recorded 17.6 million views. The good numbers spread across the country. Barezão, as the Amazonian Championship is known, has its matches aired on the TV channel A Criticism. So far, the games have yielded over 324,000 views. Already TV Cidade Verde broadcasts the Piauiense Championship, with complete games that total 364 thousand visits.
In the last round of Cariocão, the classic between Fluminense and Flamengo recorded 3.1 million views on the Goat channel. The carioca also featured display at Vasco TV. In addition to the state, another championship has been shown on the platform: the Green Cup, with teams from the North and Midwest, as well as Espírito Santo.
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Today, Youtube records that more than 35 billion hours of sports content on the platform are consumed a year. If in a recent past players were afraid of how many simultaneous people were tolerated today, it no longer exists. Who told Infomoney was the Head of Sports Partnerships of Youtube Brazil, Victor Machado.
“There is no limit. Over the years, we have been developing a constant work, both internal, technology development, and with external partners to ensure that the user has the best visualization experience, even in times of great peak,” he says.
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He recalled that the “boom” of Lives during the pandemic is a good example of the capacity of the Dee platform to endure traffic. “Since then, we have been investing to offer the best service to the audience and there are millions of simultaneous views on YouTube every day around the world. The Corinthians X Santos game, for the seventh round of Paulistão, for example, recorded peak of more than 4.5 million simultaneous views, according to Cazétv channel data,” he said.
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Of course all this means more money for everyone involved. The more people watching, the more the platform shares with the owner of the content the advertising revenues, and activates other ways for the canals to make money from members and superchat clubs. In addition to having a percentage of these properties, YouTube can still earn from users who sign their premium service.
According to Machado, there is always care by the rights holder to insert advertising that do not disturb the fan. No one wants to have the goal scream interrupted by an advertisement.
“The inclusion of advertising in the midst of live broadcasts can be controlled by the channels, which can decide exactly the moment of insertion during pre-game, break and post-game, creating the best experience for your audience,” he said.
YouTube has also entered the rights acquisition market for sports transmission in Brazil and worldwide as a way to invest in its ecosystem and make more content available.
With a partnership that began in 2020 to the Northeast Cup broadcast, YouTube arrived in 2025 with the guarantee of broadcasting matches of the Brazilian Championship because of the sale of the rights of the Forte União League to Cazétv. There will be 38 games throughout the year.
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At least in the commercial aspect, the platform says it already celebrates success. “We made this announcement with 100% of the sponsorship quotas for the championship closed, which demonstrates the appetite and interest of brands in this content, presented in this way. Casas Bahia, Claro, Hypera, McDonald’s with iFood, Pagbank, Stellantis and Unilever will be the advertisers of 2025. Project ”, said the Head of Partnerships in Brazil.
Machado added that the constant exhibition of football championships on YouTube already records a change in the way the public consumes the content. This contract with the Brasileirão is three years and the model with pre and post game will continue in force so that the fan follows adapted to the routine.
“In 2024, the time of sports content of YouTube on connected TV grew more than 30% compared to 2023. In Brazil, 75 million people already access YouTube by CTV and we believe this is a behavior that should be strengthened with the Brazilian Championship, such a familiar content of TV rooms around Brazil,” he said.
