Corinthians, Palmeiras and the Brazilian National Team boost audience rates; Read the ranking
Brazilian football attracted the 4 largest television audiences in 2025. Highlighting the broadcasts that involved the final between Corinthians and Palmeiras and the World Cup qualifying games.
A significant aspect is Brazil’s performance in terms of audience. Despite registered the highest average, the audience peaks were lower than the Paulistan final on Thursday (27.mar.2025).
Murilo Antonio, a strategy and marketing executive, evaluates that there is a possible devaluation of the Brazilian team brand, contrasting with previous years, when he was seen as a guarantee of high audience rates.
Murilo also points out that the good performance of Record “It shows the good work of Paulistan, who knew how to sell his product well and delivered excellent results with the station.”
In addition, the competition between the São Paulo clubs, especially Corinthians and Palmeiras, and the quality of football presented are factors that attract the public to Paulistan. The presence of renowned players and the historical rivalry between the teams intensify the appeal of these clashes.
