How to innovate even more? It is the question that Apple will have to answer to continue with its financial stability. The clock is counting, and Xiaomi doesn’t wait for anyone.
“I think there is more pressure on Apple than ever since Samsung was winning the market share,” he says with analyst Patrick Moorhead.
The company has faced some challenges, although the company’s global revenues are stable, and even rise 4%. One of them is the fierce competition from China. Xiaomi has already surpassed Apple in sales, throwing the US multinational to the background.
But iPhones also sin for their own quality – Apple customers are keeping the same mobile phones for many years, reporting analysts, and this makes fewer sales of new iPhones.
Now the brand will launch a new model, the iPhone 17, which should be even thinner (about 2 mm). However, physical differences will not be many against existing iPhones. The American company needed some innovation to introduce into iPhones, to convince customers that they, after all, need a new one. The key to success may finally have been revealed. It’s called Apple Intelligence.
It is, in fact, the company’s new AI system. But it has faced some difficulties. One of the main innovations is the Renovation of Siri, Apple’s voice assistant, but it was, according to the company, postponed.
Currently, the iPhone already has top updates, aunts such as the ability to summarize notifications, ask for technical support from Siri or customize emojis. Who would trade this, and what? This is the pressure that faces Apple today.
“If you have one (iPhone) 14, or even if you have a 15, probably There is no economic reason that justifies an update Right now, ”says David Vogt, an analyst at UBS.“ And I think that’s the pressure that Apple feels ”.
The bet will have to be in the software, with the new AI system, the experts believe. The company promises that the new Siri will be able to perform Actions in applications on behalf of the user and incorporate in the answers stored data in the iPhone itself. Everything is at stake for the American. And it will have to move, because China is a strong threat.
