Madrid fashion lands this week in the Catalan capital to participate in the. , María Escoté, Acromatyx, Ernesto Naranjo, Manémané or Doblas will coincide on the Barcelona fashion platform, which begins this Tuesday, April 1 and will be extended until Friday with the participation of 24 signatures in the Modernist Campus of Sant Pau. It is no exaggeration. Never before so many designers based in the Spanish capital had opted to present their collections on the Barcelona catwalk. Everyone agrees that the appointment is in a great moment and its communicative commitment and. In addition, it will be an edition, such as firms AAA Studio, Maison Moonsieur or Rubearth.
Something happens with such an expedition of fashion firms settled in and well positioned in the sector. The director of the catwalk, Marta Coca, acknowledges that there is “an entry of designers from the rest of Spain very beast”, something that qualifies as “very positive.” From his point of view, it will be “a very good edition for the typology of brands and its quality.” In addition, he emphasizes that part of the production of these designers passes through Catalonia. This is the case, for example, of. Although she is based in Madrid, where she has developed her homonym firm, the Catalan designer makes a good part of her collections here.
That his first parade was in Barcelona, in FAD FAD, just after finishing the design race. For her it has been “a surprise” to see so many friends designers that this spring will present their collections in Barcelona. “When we saw the poster we started calling us,” says the judge in the program. As they have a very good relationship between them, he explains that they did not hesitate to save costs and have chartered the same truck to move the collections.
After five years without parading, the return of Escoté will be in his hometown. “I needed to return with a parade and I wanted to be in Barcelona, which for a few years has been doing a great job to position brands outside the usual calendar of the great catwalks,” he says. Coca agrees that the relocation of the calendar of the fashion weeks has been a success because it is easier to attract press e. For Scoté, the 080 “is at a very good time, creating a modern and avant -garde community.”
All respondents also value the relationship established by the platform, promoted by the Consortium of Commerce, Crafts and Fashion (CCAM) of the Generalitat, with the designers. Precisely he also returns to the city, where he paraded for the first time at the end of his studies, after five years without stepping on a catwalk. “I decided to reunite myself with the beginnings,” he says without ignoring that he has many relations with Barcelona, among others, he teaches at the School of Design, Fashion and Art (FDI). In addition, he wanted to give his collection, entitled Loves me, he doesn’t love me“An air again starts, who knows if we can go to Paris later,” releases the flight.
Juan Vidal values ”the contemporary image” that has reached the. “The avant -garde is more located in Barcelona,” he says. For example, it has a catwalk more focused on attracting international public. “The communication part have worked very thoroughly and they have gotten a lot of press from outside,” he argues. The same as Coca, who remembers that they carry many editions “working values and moving the platform all year to position brands and help them sell abroad.”
There were a few years in which: its edition in February 2020 had less designers and shorter collections. However, the pandemic was a turning point and in an environment of desolation and with everything against a formula, with the ally screen, to get out of the situation, when the concentrations of people were prohibited. The next edition was and the digital communication channels were reinforced.
From there, the 080 has focused on supporting brands with a much more personalized relationship, connecting with their commercial needs and objectives, according to the creators. That is why, one of the signatures of the moment, formed by Franx de Cristal and Xavi García. They will present their collection Essencethat pays tribute to the extreme roots of Franx and will be presented in the land of Xavi, which is from L’Hospitalet de Llobregat, although he has been living out for 20 years.
Both say that they were in the previous edition and liked “the atmosphere and space”, and as others highlight above all “the commitment to internationalization with press and talent From other countries.
They were the winners of Fashion Trust Arabia 2024 and the award for the best collection of the Spanish Fashion Academy Awards were also held last year. “The interest that the parade is generating in Barcelona is being very surprising,” recognize these creatives that will close the fashion week on Friday night with the largest collection they have made so far. It will also be your next step: in September they will open your own store in Madrid.
He has also joined the fashion of coming to Barcelona Ernesto Naranjo, a Sevillian designer who has his study in the Spanish capital and. He combines his own firm with other projects, such as the launch of the brand of a rapper known soon in Los Angeles. He highlights the good “dialogue between designers and the organization of the 080”. Have fun. Ernesto Naranjo is also the promoter of, an alliance to unite forces between Spanish fashion professionals, similar to what happens in other countries. “The 080 is doing something very good and we have all seen it,” summarizes this sudden interest in the Catalan catwalk.
The catwalk seeks new location
This is a year of transition to, which must leave the modernist enclosure of Sant Pau as late the coming spring. The reason is none other than some reform works of the modernist pavilions. “We will have to find a new space and we are looking for a place to grow, but above all we need partners Because the public budget is what is, ”recognizes Marta Coca. This edition, nicknamed Metamorphosisintends to show this moment of transition in which it is.
With two million euros for each season, that is, a budget of four million annually, the 080 catwalk needs private collaborators that allow it to dream higher. “It can go further, we are at a time of positioning and prestige very good, we generate interest of international prescribers,” says Coca, in case there is someone there that reads the message.
In this edition, the 35th, the catwalk will have 24 parades, among which will also be, Alvar Merino,, Compte Spain, Guillermo Justicia or Habey Club. These names are added already common signatures, such as Eikō AI, Eñaut, Escorpion, Lola Casademunt By Maite, Txell Miras, Custo Barcelona, Simorra or. It seems that the 080 Barcelona Fashion has regained its balance and this edition will step on strong.
