Hotel receives reformulation inspired by the tournament

Transformation promotes under-17 tennis tournament held in the state capital; See photos

The Pullman São Paulo Ibirapuera, from the Accor network, underwent a visual change to promote the under-17 tournament of tennis that takes place from Monday (31.mar.2025) to Sunday (6.abr) at Clube Harmonia.

The Hotel in the south of São Paulo has incorporated decorative elements of Roland Garros, Grand Slam French that happens traditionally in May. The Brazilian version gives a place in the junior dispute in Paris.

The hotel housed on Monday (31.mar) an interview with journalists from Argentines Juan Martín Del Potro and Gabriela Sabatini, former tennismen who are ambassadors of the U-17 tournament in Sao Paulo.

Here’s the highlights of the hotel transformation:

Prohibited: Orange carpet in clay court and referee chair.
Lobby: Personalized armchairs, clay texture wall, giant sneakers and themed banners.
Front desk: Decorated counters with tennis balls, themed stickers and custom TVs.
Bar and Restaurant: Stickers, posters, special set design and instagramble backdrop.
Master Suites: Exclusive rugs, headboards with real rackets, thematic bedding and decoration of FFT (French tennis Federation).
Conference Room: Communication totems and photo panels.
Terrace: Stage, special lighting, themed bar and sound setting.
Academia: Adhesive glasses with event logos.

“I feel incredibly proud and grateful to Accor for turning Pullman Ibirapuera into a true Roland-Garros milestone, highlighted by the first Roland-Garros suite in Brazil”said Aymeric Labaste, director of the Internationalization Department of the French Tennis Federation.

Roland Garros Juniors Series – By Renault 2025
Roland Garros Juniors Series – By Renault 2025 – Foto: Marcello Zambrana/FFT
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