Tennis Tournament attracted 405,448 participants, surpassing the previous record of 395,683
The Miami Open, held from March 18 to 30, 2025, established a new audience record. The competition attracted 405,448 spectators, surpassing the 400,000 mark for the first time in its 4 -decades history, according to information from. The number exceeded the previous record of 395,683 participants, registered in 2024.
During the two weeks of competition, 6 individual sessions recorded a record audience. The tournament spokesman reported a 10% increase in ticket revenue and hospitality compared to 2024. In addition, food and drink revenue managed by Sodexo Live!
Retail sales showed a 15%increase, driven by collaboration between Dolphins and Hard Rock Stadium, which included Lacoste tournament products and offers. Sponsorship revenue has grown 12%, with new partnerships signed with Gillette Venus, Disney Cruise Line, Doordesh, Empower, PNC Bank and Publix.
The tournament also marked important moments for athletes. Brazilian tennis player João Fonseca, 18, reached the best place of his career in the ATP ranking, reaching 59th position. After being eliminated in the third phase, his team already plans their participation in future tournaments, including the Rome Masters 1000 and the Hamburg ATP 500 or the Geneva ATP 250.
