According to “Bank of America”, productivity applications recorded the fastest growth in the quarter, with an increase of 54%
The global revenue of the App Store grew 15% compared to the previous year in the 2nd fiscal of 2025, according to (Bank of America).
The bank maintained its purchase recommendation for Apple in a note to customers on Wednesday (2.mar.2025), citing stable cash flows, profit resilience and potential benefits of artificial intelligence.
According to Bofa, the app Store revenue for the quarter reached $ 8.6 billion, based on sensortower data.
“The total downloads (iPhone + iPad) increased by 5% to 8.9 billion”observed the bofa. In addition, Download App Store dollars rose 9% over the previous year to $ 0.95.
In March alone, app Store’s revenue increased by 11% globally. Bofa maintained its price goal for Apple at $ 265 and left estimates of profits unchanged.
The productivity applications category was the fastest growth segment in the quarter, with revenue firing 54% over the previous year, according to the bank.
“Productivity grew in the 2nd TRI from 2025 to 4% of total revenue, compared to 3% in the 2nd TRI of 2024, driven by ChatgPT”said Bofa.
They added that daily chatgPT active users in the App Store expanded from 4 million in January 2024 to 20 million in March 2025.
The Unified App Store has seen an even stronger growth, with daily chatgpt users rising from 13 million to nearly 75 million in the same period.
Meanwhile, Apple TV’s recent expansion to Android devices would also have shown initial traction.
“Apple TV had an average of about 1.5 million daily active users during March”said Bofa, although significant recipes have not yet materialized. The company sees long -term potential to increase signature revenue from the broader access to Apple TV+.
Overall, BOFA predicts that Apple’s total revenue of services will grow 12% compared to the previous year in the 2nd TRI of 2025 and 13% for the full fiscal year. However, the company noted that “Estimates can prove conservatives if the force of the app store persists”.
With information from.
