The artisanal product of the Middle East, stuffed with pistatus and mass Kadaif, is extending its presence in Portugal. The new phase of Dubai’s chocolate distribution started this week and promises to surprise.
It is one of the most shared products on social networks in recent months and has caused authentic races to points of sale.
Dubai’s chocolate, known for its generous pistatium filling and the crispy texture of the Gaddif mass, has become a true sensation in the national territory.
After attending specialty stores, gourmet spaces and even large surfaces, the artisan tablet that follows a traditional Middle East recipe prepares to take another step in its expansion.
Starting this week, consumers will be able to find it in a new type of place-so far, unusual for this kind of product: the convenience stores of service stations.
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The brand responsible for this candy, Alyan, continues to bet on loyalty to the original recipe and manual manufacture, ensuring an experience identical to that which is offered in the Persian Gulf markets. The tablet keeps the same 100 grams and the same generous filling: 45% of the interior consists of pistatus cream and Kadaif wires.
The price also remains: 9.99 euros per unit. This new phase of the distribution will cover 86 Galp stores spread across the country, significantly widening the points of contact with the public.
According to the brand, the enlargement responds to the strong demand in Portugal and aims to facilitate access to the product, even in everyday situations where it would not be expected to find a premium chocolate.
The decision to include chocolate in spaces such as fuel pumps follows a tendency to diversify the offer in these places, which in recent years have sought to assert themselves as points of sale of different products.
Dubai’s chocolate, originating in the United Arab Emirates, has been a protagonist of unboxing videos, evidence and criticism on social networks, cemented their status of consumer phenomenon.
Despite the above average price, the combination of aesthetics, taste and exclusivity seems to continue to justify the strong demand – now, with even more possibilities to find it on the way.
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