Changes in communication and delivery of programs that were government bets () to recover the president’s popularity have not had an effect so far and the government has difficulty tracing a strategy to change this scenario, assess members of the executive and parliamentarians. The concern is, mainly, with the loss of the traditional party voter – female, northeastern and poor.
The diagnosis caused a widespread discouragement among petistas at a meeting on Wednesday (2). The meeting had amnesty for scammers on January 8 and the new PAC (Growth Acceleration Program), but the climate was of pessimism, according to reports, with the perception that the government has already executed deliveries and has not yet found a way to react. Concern was also mentioned with inflation and high interest rates.
GENIAL RESEARCH/QUAREST released this fourth expected by petistas in popularity. In January, 37% of voters had a negative government assessment and now there are 41%. Positive opinions fell from 31% to 27%. The fall occurred even among the voter traditionally more sympathetic to the petista, such as women and residents of the Northeast.
Data on the difficulty of recovery were already detected in internal government research, according to reports to Sheetbut go in the opposite direction to what the government and the PT expected, which in January argued that the loss of popularity was fleeting and linked to the discharge and. It was expected that the delivery of actions and programs would change this picture.
The bets, in the evaluation of petistas and allies, have been insufficient so far. The (Service Time Guarantee Fund) for those who opted for the anaquenal withdrawal and was fired, for example, had the first installment of the amount deposited in March. It was R $ 6 billion injected to avoid the slowdown of the economy, affected by the increase in interest rates.
The “Worker Credit”, led to R $ 3.1 billion in loans in two weeks. The theme, however, is attacked on social networks on the right, which accuses the government of straightening workers, and even allies. “This will be a negative mark for the government because it will cause even greater despair in those who are in debt,” said Deputy André Figueiredo (CE), acting president of the National. “This will be positive only for banks.”
An expectation that petistas and allies maintain to improve Lula’s image is the footage, which had the first payments released from March 31 for low-income students. In addition, the expansion of the target audience of the.
Within the longer period, the hope is that changes in, with the increase in the exemption range for those who earn up to $ 5,000 monthly, improve the mood of the electorate. The measure should benefit about 10 million people. However, it will only have an effect in 2026.
Another bet will take place this Thursday (3) at an event in Brasilia to make the balance of actions of the Lula administration and the comparison with the Jair Bolsonaro government (PL). With the name of “Brazil turning around”, the strategy is to seek the traditional PT voter, such as low -income families.
In the view of the party and the government, these voters were influenced by the right -wing discourse and advertisements on social networks. To resume last year’s approval levels of approval, the perception is that it is first necessary to recover the good assessment between these segments.
According to interlocutors, the president’s speech will be centered on more averse tracks to the party and left. Lula will argue that the Brazilian is someone who works, strives and who conquers for his own merits, in the nod to autonomous workers. In addition, it will say that the government acts in favor of Brazilian families with social programs, such as oeo my house, my life.
The event aims to present a balance of the actions of the federal government in these first two years of office, unraveling programs and initiatives of each folder. The ceremony is one of the government’s footsteps to try to throw light on what their representatives see as management points and achievements of management and also reverse the president’s fall of popularity.
According to an assistant to Lula, the idea is to show these actions in a language of greater understanding to the population, as was guided by the Presidential Secretariat of Social Communication (Secretariat of Social), at a closed meeting with government advisors in March.
At the time, he stated that government brands and programs need to be “on the tip of the language” of all management members and suggested comparisons to exemplify this data. He cited as an example the number of people who stopped starving in Brazil in these two years and suggested that instead of treating gross data, it would be better to try to demonstrate what these numbers represent. In this case, it used as a comparison the number of people that fit in a crowded stadium.
The motto of the event will be “Brazil turning around”. A member of Secom tells the Sheet That this will not be the new government slogan, but acknowledges that there are conversations about changing the current motto of management, “union and reconstruction” used by the executive since 2023.
Government leader in the House, Deputy José Guimarães (CE) states that, showing what he delivered and will deliver, the government has full conditions of reversal in the polls and being competitive in 2026, as happened with former President Bolsonaro-even badly evaluated almost reelected. “There is no reason for despair, nor for pessimistic projections for 2026. We are able to reverse and be competitive in 2026,” he said.
According to him, the balance is very important for the recovery of government approval, which, in the assessment of the deputy, is already underway, although the process of reversal of the numbers is slower.
On the side of the centrão, the diagnosis is the same as the turn of the year, when Lula’s popularity began to plummet: the president is slow to make decisions, such as ministerial reform and the elaboration of the fiscal package, which makes the bleed executive. In addition, it has difficulty guiding the political agenda and is almost always overshadowed by former President Bolsonaro, whose actions really affect off office.
