X users associate influencer’s publication with marketing action and cite resemblance to George Orwell book
X users (ex-twitter) used the social network on the night of this Thursday (3.ab.2025) to question the Made by digital influencer Felipe Neto about his possible candidacy for the Presidency of the Republic in 2026. In the published video, he claims to have made the decision after a “deep reflection and documented studies”.
On the platform, netizens traced parallels between the content of the video and the book “1984″de George Orwell (1903–1950).
Other users have recalled that Felipe Neto maintains the “Felipe Neto Book Club”, an online initiative dedicated to reading literary works with live broadcasts. With this, theories emerged that the video would actually be a marketing play to promote the club’s next reading.
See other reactions to Felipe Neto’s video:
Felipe Neto President
The entrepreneur and influencer announced on Thursday (3.abr) his pre-candidacy for the Presidency of the Republic. In one published on his profiles on social networks, he said he made the decision after a “Deep reflection and documented studies”.
Felipe also stated that he will launch a new social network, the “New speech.” Stated that the platform should function as a “laboratory” to understand the preferences and needs of Brazilians and that It would be like a kind of “Ministry of Truth.”
The video released by Felipe Neto has almost 3 minutes. He wears a black shirt and speaks with a serious tone. The influencer gives signs, however, that the post It may be something not related to an application in 2026.
By announcing that the platform will be called Nova Fala, the influencer makes a reference to the fictional language of “1984”, Work written by (1903-1950), which takes place in a dystopian scenario in which England is led and watched by an authoritarian government. When talking about “Elder brother”, the influencer may have made a reference to Big Brother, character of “1984”.
Watch the video of Felipe Neto (2min50s):
