Actor Felipe Titto raises artistic management agency that moves R $ 800 million

Actor, presenter and businessman, Felipe Titto has been showing that his talent goes far beyond the cameras. In the program From zero to toppresented by Mariana Amaro, he shared the backstage of Titanio’s creation, his artistic management agency that today moves about $ 800 million in revenue generated by its customers. But the impressive number is just the tip of the iceberg of a journey that involves strategy, financial management and a firm posture as an investor.

Titto recalls that titanium was born to manage careers of artists, musicians and athletes – something he began still in parallel to his artistic career. “I started managing independently, and then I took 100% of the operation,” he said. The biggest challenge came with the seasonality of recipes, especially in digital. “There was a month that I sold $ 10 million in campaigns, and the following month, only $ 1 million. I needed to have a very aligned financial sense.”

That’s when he decided to migrate from the CPF to the CNPJ, assuming direct control over longer companies and contracts. The change was crucial to ensure predictability of revenue and scalability. “This key turn was what made the agency take off,” he says.

Today, with more than 120 employees distributed between São Paulo and Florianópolis, Titanio operates with a vertical structure.

“Boring” partner

In addition to businessman and artist, Felipe Titto is also an investor – and one of the most demanding. With 13 companies in his portfolio for Mandala Investimentos, he has already participated in the Shark tank brasil And it’s straightforward to say that you don’t put money easily. “The money is sweaty. Before I looked a lot at the technical part, projection, niche, competitor… but I realized that it didn’t mean much,” he says.

Today, its main analysis is about who is behind the business.

This closer performance involves weekly advice meetings and a close look at operational bottlenecks. “Every time I go into a company, I evaluate what is deficient and what I can supply with the structure I already have indoors. But who executes is the entrepreneur. I will not become an employee of anyone,” he says.

How to handle

Acting as an entrepreneur, investor, actor and host, Felipe Titto is defined as someone who lives “infinite” days. The schedule is timed, with fixed meetings for each business and a well -structured follow -up system. “You can’t do anything relevant on your own. I have operational partners in each company and a sharp team that tells me about important events – or emergencies, which go straight to the WhatsApp group, the famous ‘desperation group’,” he says.

Among their business, they are from a hotel chain called Cabana Home to an exclusively ice cream operation in various malls. “We started the year with forecast of 30 stores and we have already migrated to 35, because new good opportunities have emerged,” he says.

For him, to undertake is to build, but it is also knowing how to deal with the unexpected. “It has happened that guests wake up with snake in the room, drop bridge in the hotel. It’s problem all the time, but it’s part of the game,” he says.

In the end, Filipe Titto’s secret seems to be in the combination of strategic vision, courage to change his route and stubbornness to do well – whether on stage, investments or behind the scenes of his marketing agency.

About zero to the top

In more than 200 episodes, Videocast/Business Podcast from scratch tells the story of entrepreneurs and entrepreneurs behind the largest companies in the country.
In each episode, Zat brings a founder or founder in a frank conversation about how he started business, the challenges faced over the years, uncertainties and decisive moments for the company.
Access this podcast by :,,,,,,,,,,,