According to the club president, Julio Casares, the value of the negotiation can reach $ 1 billion by 2030
Sao Paulo has completed the renewal of the contract with its master sponsor, the Superbet House, for another 6 years. According to the president of the São Paulo club, Julio Casares, the values involved in the negotiation can reach R $ 1 billion in the period.
Like the Poder360the renewal of the partnership was given for certain since the beginning of March. São Paulo will receive the fixed amount of R $ 678 million over the 6 seasons. The initial annual amount will be R $ 78 million in 2025, with progressive adjustments up to R $ 140 million in 2030.
To achieve the amount of $ 1 billion, the club from São Paulo will have to score agreed goals between the parties. The goals have not been released, but are conditional on the team’s sports performance, such as titles and classifications to international competitions.
The announcement of the renewal was made by CEO of Superbet, Alexandre Fonseca, in his Instagram account. The photo was shared by the president of São Paulo in his personal account on the same social network.
The partnership between Sao Paulo and Superbet is not limited to master sponsorship. The betting company also has direct participation in other areas of the club, such as the payment of wages of midfielder Oscar, reinforcement hired for the current season.
