A novelty is coming that can make life easier for Lidl customers: a functionality in the Lidl Plus application that allows you to reserve products in advance and lift them into the store at a scheduled date. This new way of buying promises to transform the habits of many consumers.
Click, Reserve & Collect: The Name of Innovation
This new service has been baptized click, Reserve & Collect and will start available at some pilot stores in the UK. The main objective is to facilitate access to articles that usually have high demand.
The bet on digitizing the purchase experience
According to, the Lidl brand wants to step forward in its digitization strategy, seeking to keep up with the new requirements of the modern consumer. The Lidl Plus application starts to play an even more relevant role in the shopping experience.
Focus on Middle Of Lidl Articles
The functionality now announced will be especially useful for those looking for products from the “Middle of Lidl” range. These articles stand out for being seasonal launches or with limited editions.
Fewer queues, more comfort for customers
By allowing early reservation, Lidl wants to reduce pressure in physical stores, especially on the days when the most coveted articles arrive. The system thus offers greater comfort and predictability to customers.
Purchasing Planning and Safety
For consumers, this is an opportunity to ensure desired products without running or fear of running out. Planning becomes the keyword.
Reservations made directly at the Lidl Plus App
Those responsible for the German chain explain that the reserve can be made directly through the dedicated area within the Lidl Plus application. The brand thus reinforces the bet on an increasingly omnical model.
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Stock Management and Increase Control in stores
According to Lidl, this innovation also aims to improve stock management in stores and avoid agglomerations, especially on larger dates.
First test with robotic grass cutter
In this early stage, the product chosen to test the new functionality is the parkside robotic grass cutter. An article that usually arouses great interest among customers.
App users will be able to reserve this equipment from April 7 to 13, selecting the store and the date of lifting. The collections will take place between April 16 and 19.
Advantage for those who reserve through the app
Although it is available for reservation before, the article will only be placed for sale in physical stores from April 24. Thus, those who use the application will have early access to the product.
Pilot phase will also test the logistical side
The initiative allows not only consumer response, but also brand logistics efficacy in this new approach. Lidl can thus make adjustments before expanding the service to other locations.
Technology at the service of convenience
The focus on convenience and digital experience is a clear trend in European flap, and Lidl seeks to adapt, maintaining competitive prices and simple technological solutions.
Can Portugal be the next step?
If the pilot is successful, the service is likely to be extended to other countries, including Portugal, where Lidl Plus application also has great adhesion.
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