O Tiktok Shop -which allows users to sell products on the platform-should arrive in Brazil soon and is already in the pre-launch period, according to source consulted by CNN.
For analysts, the new platform should challenge the retail scenario in Brazil – being able to open opportunities or bring threats to the market.
Tiktok has selected some users to access exclusively and anticipatedly to the new tool, which.
A CNN contacted Tiktok, but the platform did not confirm the tool’s launch date in Brazil. It is now available in the United States, Philippines, Indonesia, Malaysia, the United Kingdom, Singapore, Thailand and Vietnam.
What is certain is that the new tool that should arrive in the coming months already moves billions of dollars and should challenge the retail sector national.
Ana Paula Tozzi, CEO of Agr Consultores, highlighted in an interview with CNN Money that Tiktok has already surpassed other social networks, such as the Instagramand should add more users than the Facebook This year.
“In the United States, the Tiktok Shop last year made more than $ 9 billion of sale, beats all records on Black Friday and has been gaining the heart of the American,” Tozzi said.
In Indonesia, Tiktok Shop generated $ 6.2 billion and in Thailand were $ 5.7 billion.
The expert said the new selling tool can be an opportunity for retail, but it can also become a threat.
“We already have some retailers in Brazil who are working well the short videos [no TikTok]. For those who are not, it can be a threat, for those who are can be an opportunity to leverage sales, ”said Tozzi, highlighting the cosmetics and clothing sectors as the main ones to benefit from the tool.
A Santander report released in March showed. These include C&A, Magazine Luiza, Free Market, Natura and Renner.
In the document, the bank also signaled the urgency of Brazilian retailers to develop specific strategies for the platform and highlighted the brands that would be less prepared, such as Azzas 2154 (Fusion of Arezzo & Co and Soma Group), Guararapes (Riachuelo), SBF Group and Vulcabras.
TikTok no Brasil
Currently, Brazil is the third largest market in Tiktok with 111 million users, behind only Indonesia and the US.
- 1st Indonesia: 161.1 million users;
- USA 2: 137.9 million users;
- 3rd Brazil: 111.3 million users;
- 4th Mexico: 81.1 million users;
- 5th Vietnam: 69.2 million users.
Brazilians spend an average of nine hours online, of which about one hour is intended only for Tiktok.
