Bryne FK, a club that revealed Erling Haaland to the world, is writing a new chapter in its history.
After 22 years, the team returns to the first division of Norwegian football and draws attention not only for football, but for a unique identity: a celebration of the region’s agricultural roots, with tractors at the stadium, eggs such as award and grain silos adapted to VAR technology.
Located in a city of only 13,000 inhabitants, surrounded by fields of cultivation and 30 minutes from Stavanger, the third largest city in the country, the group embraces its rural essence as a differential. With a 5,000 -seat modest capacity stadium, Bryne turned the “Jæren Arena” into a symbol of local pride.
From tractors to omelets: the rustic charm of football
The connection to the field goes beyond the fans songs. VIP tickets include tractors installed on tractors, while grain silos – originally used to store animal feed – were converted to platforms for VAR cameras. One side of the stadium is an open area where fans park their tractors to watch the games.
Even the awards to players follow the theme. Goalkeeper Jan de Boer, elected the best on the field at home debut, received four fresh egg trays – a typical product of the region. The Dutchman used part of the “trophy” to prepare an omelet for his colleagues and passed the rest to a companion who lent him the car.
The tradition has already become a mark: In the first outstanding match, opponent Kristansund BK also won Bryne eggs.
“We want to be known as the Farmers Club,” says Bjorn Hagerup Roeken, Bryne’s marketing manager, in an interview with Reuters. “Our crowd always sang about the agricultural roots. Honoring this strengthens the region’s pride,” he adds.
Despite the rustic look, the club does not give up modernity: the stadium has free Wi-Fi and screens for broadcasts. The bet on joining tradition and innovation seems to work: Bryne FK has not only returned to the elite, but has won international spotlight, proving that in football, roots can be as important as wings.
Meanwhile, the city’s most famous son follows from far away: Manchester City star has not sent eggs or tractors, but the crowd jokes that he would be welcome to a “country barbecue” at Jæren Arena.
And one more curiosity: the region of Jæren, where Bryne is located, is one of the main producers of milk and eggs of Norway.
