Known mostly by bodybuilding fans, the probiotic – belonging to the Suppley group – has recently changed its market strategy. Under the motto “belongs to your routine”, “real like you” and “guides your best”, the food supplementation company seeks to expand its reach beyond competitive sport.
One of the movements to signal change, conducted in partnership with FutureBrand São Paulo and officially launched during the Arnold Sports Festival South America, is the inclusion of new influencers – which are not necessarily linked to bodybuilding – to their team.
One of the brand’s bets is Vanessa Lopes, who last weekend attended, for the first time, at the biggest multi -sport event in South America. “I’m finding the event amazing. The crowd really plays at attractions, really likes the giveaways – which are very good. People like to be here,” says the influencer in an exclusive interview with the blog.
The digital content producer was not known to the public solely for her bond with the sport, but is adept at practice: “I like sports. I do bodybuilding because it helps me play sports, such as dance. I need to strengthen my core because we use it when we dance. I’ve played basketball, volleyball, I’ve done gymnastics, ballet, tap dancing, swimming, etc.
Despite finding bodybuilding, “a little tedious” at certain times, Vanessa stresses its importance: “It’s not just aesthetics, it’s the preparation to do what you love (…) even if I’m not wanting to do it, I do because I know it will bring me benefits in the future.”
About food supplementation, the model claimed to consume whey to reach the necessary amount of protein to her diet and revealed a trick: “One thing I liked to do a lot, even not to eat very sweet, was changing a chocolate for a protein bar. Of course, the bar has calories, so you can’t eat nonstop. But it’s much better to eat it than a sweet fat and sugar.”
Finally, Vanessa addresses the exchange of experiences due to entering a different way than usual: “We, who are in love with sports, love to follow various modalities besides the practices. Those who like sport like adventure, adrenaline, challenge.”
“If the bodybuilding people want to follow me, it can come that I follow back! I think we can learn new things with each other. A dance person can learn from a bodybuilder and vice-versa. With someone in athletics, someone in climbing, etc. I think the probiotic shows that it is not just the bodybuilder who can take care, everyone is,” he adds.
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