The bet of SBT Returning to the sports world with the purchase of rights and live broadcasts continues to yield fruits in the commercial aspect to the São Paulo station.
The group of the Silvio Santos group celebrates today (8) the fact that it has reached its sixth sponsor for the transmission of South American Cup. In the end, the defeat of Corinthians In the pre-liberators was one of the reasons that made the competition even more sought by advertisers, since the team is the one that has the second largest fans in the country.
The sponsors of the moment are now VBET, Sanofi, Bem Brazil, Aurora, Breaking e MGM. To pump its attraction, SBT climbed Tiago Leifert as its main narrator, just as he has recently done Champions League.
Ironically, if he had passed the Barcelona of Ecuador and went to the Libertadores group stage, Timon would have his games broadcast by Globomain competitor of SBT nationwide.
Today, the company will make its first broadcast of the São Paulo team, with the game against América de Cali. Alvinegro must win after being defeated in the debut by Argentine Huracán. In South American, only the leader of each key advances directly to the next phase.
In addition to Corinthians, the South American also has the presence of Cruzeiro, Fluminense, Atlético-MG, Vasco and Grêmio. None of them, however, can reach the same audience numbers.
Continues after advertising
Suffice it to see that last year the station came to first place with Timão matches in the South American knockout, beating records of itself in recent years, with more than 13 peak points according to Kantar Ibope measurement.
The SBT took advantage of a millionaire fight from Conmebol (an entity that organizes the South American competitions) to be able to broadcast matches that were mostly at Globo.
In 2020, the broadcaster of Rio de Janeiro decided to break the current contract and saw the Libertadores be broadcast by SBT. Even the 2021 Copa America, which was played between teams and had Argentina as champion, entered the package. That’s when Globo decided to make a new agreement with Conmebol to be able to get back in the bids of the championships.
Continues after advertising
In 2022, SBT made its last broadcast of Libertadores, with the final between Flamengo and Athletico and became the leader of the audience, but since then he was only with the South American. In 2023, Libertadores is transmitted again by Globo.
SBT still has the right to broadcast Champions League games, the largest club tournament in Europe. In this case, SBT has six other sponsors: Haleon, Heineken, Novibet, Pagbank, Sportingbet, and Tim.
To complement the coverage, the company bets on a large broadcasting with sports debate programs and news coverage also on its site.
