The American Basketball Star LeBron James It is the first person alive to become a Barbie Kenbassador and also the first male athlete to be part of the new line of family dolls Barbie. The nuncio was made in the manufacturer’s accounts Mattel and Barbie himself on Instagram.
The choice, according to the company, recognizes the positive impact of the player on culture, style and community. “LeBron emerged from a humble origin in the city center [de Akron, em Ohio] To become a basketball legend and activist, promising to return to the community that created it, ”says the publication.
According to the post, he fulfilled his promise in 2004 by creating the Family Family James, enabling Akron’s children, with the resources needed to succeed in the game of life. “Housing, health, professional training and more. LeBron and its foundation rolled up the sleeves to create a true generational change, exemplifying what it means to be a true MVP,” concludes the text.
“We are excited to bring fans a new Ken presentation that celebrates LeBron as a model, its icon status, a lasting impact on culture and dedication to giving a positive example for the next generation to reach its unlimited potential,” said Krista Berger, Barbie’s senior vice president and Mattel’s global boss in a press release.
The LeBron Ken kit includes a “LJ” blue and white jacket (the patches on the jacket represent its original number 23 and its roots in Ohio), a black LeBron T -shirt James Family Foundation “We Are Family”, Beats Ear Foices, Nike Terminator Blue and White Combinating, a pocoche, a clock and his well -known bracelet with the phrase “Me“ Me I promise ”.
The collector’s item will be available at retailers such as Target, Amazon, Walmart and Mattel Creations, from April 14, with suggested prices of $ 75 (about $ 454).
