This year’s forecast is more than optimistic: according to a survey by the Brazilian Association of Electronic Commerce, Brazilian e-commerce revenues should exceed R $ 234 billion, which represents a growth of almost 15% compared to 2024. Amid global connectivity, digital platforms are becoming essential to entrepreneurs who want to expand their business and improve customer interaction. The recent novelty announced by, which is direct integration with promises to revolutionize the way companies use these communication tools.
“This platform exchange goes beyond simple convenience. It offers entrepreneurs an agile and effective way to connect their business with their target audiences directly and personalized. In a competitive market, the ability to respond quickly and personalized is a differential that can result in more sales and loyalty,” says Camila Silveira, a specialist in digital marketing and entrepreneurial development.
In search of maximizing their presence on social networks and improving customer experience, brands invest in integrated and efficient solutions. According to EBIT/Nielsen survey, Artificial Intelligence stands out as a primordial tool, adopted by 70% of online stores in order to analyze data and generate automations that turn into personalized experiences.
For the expert, the junction between WhatsApp and Instagram opens a range of possibilities for companies of all sizes. Among the main benefits are the instant service generated as it is possible to respond to Instagram messages through WhatsApp, speeding up service and improving customer experience. “Time is a precious feature, and speed in answers is critical to converting a customer lead. In addition, fluid communication between platforms promotes greater engagement, as it is possible to start a conversation to the touch of a button,” says Camila.
Of course, one of the biggest advantages of this bridge becomes direct sales. “Entrepreneurs can, for example, create exclusive Instagram offers and answer customer questions via WhatsApp, conducting the purchase process more directly and effectively. Still, customization of service offers a more intimate and personal platform, providing direct and organic conversation with their followers, offering more humanized and personalized service.”
Silveira also points out that it is necessary to create attractive content to encourage interaction via WhatsApp. “Interactive posts, such as polls and unique offers, can be a great way to direct followers to WhatsApp,” concludes the expert.
